Click here to load reader

Closest pizza

  • View

  • Download

Embed Size (px)

Text of Closest pizza

Closest Pizza

Closest PizzaBy:Yamini HarsolaVIT Chennai

INTRODUCTIONWe all love pizzas. According to statistics, pizzas areHowever, it usually happens, when you crave for one desperately, it is hard to order one.The android app, closest pizza will locate you, the nearest pizza, will all the details required.

WHY CLOSEST PIZZA?The midnight snack craving, tasty breakfast, memorable dinner with friends. Order a pizza, and you are sorted for the meal.Helps you locate the nearest pizza retailer with high location accuracy.Many options to go through even in the late hours.



APP INTERFACE DESIGNThe app interface extremely user-friendly.The customers will be able to chose from an organized range of orders.The app security and privacy issues are of utmost priority.Researches have been done before designing for exactly knowing what the consumers want.

POSITIONINGThe app needs to be on the top suggestions, when searched for pizza on Google Play Store.The pizza providers in the area are informed about the app. They suggest their customers to use app when they cannot come to their store every time.

BRANDINGThe app will be promoted majorly for people between the age group 15-35 years.Thus, the app will commonly be promoted in places such as schools, colleges in their fests.Events in offices can also be used as a promoting platform.


SOCIAL-MEDIA NETWORKINGUse of Facebook, twitter, Instagram, and google-play store to promote your app.On twitter, use of trendy hashtags.Facebook could be used for uploading recent visits photo and earning rewards points.

REWARDSFrequent customers could be rewarded with rewards after their visits.They could be further asked to pass on the referral code, for future benefits.Points could be redeemed as and when required.On bulk orders from a particular retailer, more discount could be received.

LOCAL CONNECTIONSNeighboring people could be made well aware of the existence of such a facility by sponsoring events in the area.A relatable brand logo, and tagline would attract the locals more.

GOALSTo make it one of the most used app, whenever pizzas are searched.To maximize the use of app among customers aged between the targeted age.