Closest PizzaBy:Yamini HarsolaVIT Chennai
INTRODUCTIONWe all love pizzas. According to statistics, pizzas
areHowever, it usually happens, when you crave for one desperately,
it is hard to order one.The android app, closest pizza will locate
you, the nearest pizza, will all the details required.
WHY CLOSEST PIZZA?The midnight snack craving, tasty breakfast,
memorable dinner with friends. Order a pizza, and you are sorted
for the meal.Helps you locate the nearest pizza retailer with high
location accuracy.Many options to go through even in the late
APP INTERFACE DESIGNThe app interface extremely
user-friendly.The customers will be able to chose from an organized
range of orders.The app security and privacy issues are of utmost
priority.Researches have been done before designing for exactly
knowing what the consumers want.
POSITIONINGThe app needs to be on the top suggestions, when
searched for pizza on Google Play Store.The pizza providers in the
area are informed about the app. They suggest their customers to
use app when they cannot come to their store every time.
BRANDINGThe app will be promoted majorly for people between the
age group 15-35 years.Thus, the app will commonly be promoted in
places such as schools, colleges in their fests.Events in offices
can also be used as a promoting platform.
SOCIAL-MEDIA NETWORKINGUse of Facebook, twitter, Instagram, and
google-play store to promote your app.On twitter, use of trendy
hashtags.Facebook could be used for uploading recent visits photo
and earning rewards points.
REWARDSFrequent customers could be rewarded with rewards after
their visits.They could be further asked to pass on the referral
code, for future benefits.Points could be redeemed as and when
required.On bulk orders from a particular retailer, more discount
could be received.
LOCAL CONNECTIONSNeighboring people could be made well aware of
the existence of such a facility by sponsoring events in the area.A
relatable brand logo, and tagline would attract the locals
GOALSTo make it one of the most used app, whenever pizzas are
searched.To maximize the use of app among customers aged between
the targeted age.