CMS & ECOMMERCE WHICH SYSTEMS ARE BEST FOR YOU?

B2Bmarketingfor.me

What is CMS & ECOMM?

CMS A content management system (CMS) is an

application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface

ECOMMERCE commercial transactions conducted

electronically on the Internet

What Do You Need?

CMS ONLY Selling direct to

customer without Online sales

CMS & ECOMMERCE Conducts Online

sales Separated or

Integrated Systems

Current CMS Only Preferences

Current CMS & ECOMMERCE All-in-One System Preferences

So Who is Popular?

CMS Only Wordpress Joomla! Drupal

All-in-One (CMS + ECOMM) Bitrix Adobe Business Catalyst Expression Engine

CMS Only: Wordpress

Open source platform Built-in blogging Large developer community Plugins for SEO & ecommerce

available Responsive layouts available Auto install available with most web

hosts Many templates available online Big companies use it!

Themes can cost money Not usually known for ecommerce Constant updates Having some web development

experience is best Some custom layouts and themes

are very tricky to implement More customization can cost you

more money Slower load times because of

WordPress’ generic code Not optimal for SEO even with

plugins Open source can make your website

vulnerable to hackers

Pros Cons

CMS Only: Joomla!

Open source platform

Easy to use UI for admins

Responsive layouts available

Auto install available with most web hosts

Many templates available online

Easier to learn than Drupal

Ecommerce plugins available

Easy to update articles with a Word-like editor

Strong SEO features

Themes can cost money Not usually known for ecommerce Updates can break parts of your website Some custom layouts and themes are very

tricky to implement More customization can cost you more

money Open source can make your website

vulnerable to hackers Doesn’t do well with extra features you

may want to add Not very web development friendly Limited design options & customization

options Knowledge of Joomla software is important

to know before deployment Slower load times with more customization

Pros Cons

CMS Only: Drupal

Open Source & security is updated frequently & timely

Large community support Easy deployment from most web

hosts Detailed API Drupal scales well 3rd Party integrations are easy to

add Boosts performance and speed

through caching Design customization

Large learning curve compared to Wordpress

Larger updates are harder Web development experience is

highly recommended Full installation can be difficult More customization will slow

down load times Compatibility issues SEO & social plugins are not as

advanced as other CMS Harder to find a web developer

that specializes in Drupal

Pros Cons

All-in-One: Bitrix

SEO management Version control Page indexing WYSIWYG Integrated security including web

application firewall Affordable pricing Rich integration with social media Modules are well-tested Posts with search engine friendly URLs Fast uploads even with large content

files Secure authorization using the RSA

algorithm with a 1024-bit key Extensive documentation available

Needs training to know how to use

No multilingual support

Not free or open source

Not easy to learn

Pros Cons

All-in-One: Adobe Business Catalyst

Designer friendly – develop in Adobe Muse True WYSIWYG Lots of features Good support from community and Adobe Very flexible in layout and design Web designer friendly No need to buy separate hosting True All-in-One solution with website, blog,

CRM, email marketing, ecommerce and more

Adobe is constantly rolling out upgrades and new features

Upload directly via FTP from Adobe Muse Users do not need to know

CSS/HTML/Javascript to design a responsive website

Reasonable pricing

Not Free – SaaS

Not fully built out API available

Code output from Muse is not desirable

Not many free templates available on the web

Not as strong SEO tools

Server limitations

Pros Cons

All-in-One: Expression Engine

No forced hierarchy or layout Themes available online Lots of add-on capabilities from

wikis to RSS feeds Much easier to learn than Drupal Ability to setup multiple custom

fields Ability to pull content from any

database Extensive Documentation

available Ability to build dynamic websites

easily

Aimed for experienced web developers

Manual set up via FTP Not Free Complex for non-experienced

users Requires prior knowledge of

HTML/CSS Commercial licenses can get

expensive Not as great of a support

community for users (paid support via forums)

Pros Cons

So What Should You Pick?

Consider: Your budget Time devotion Learning Curve

Personal Pick: I am a big fan of Adobe Business Catalyst

when used in conjunction with Adobe Muse, very web designer friendly and easy to learn!