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When teaming with Dedicated Media, cough and cold marketers are prepared to go to market with a powerful and responsive strategy during the time of year when their products and presence is most relevant. Find out how: http://bit.ly/1vu9jY2
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dedicated media. it’s just smart. www.dedicatedmedia.com [email protected] 1-888-975-9909
COLD/FLU TARGETING STRATEGIESUsing these powerul data sources in concert or separately provide a powerful go-to-market opportunity:
Eliminate marketing pain with intelligent targeting during cold and flu seasonLeverage the power of the CDC and search index data to increase brand exposure when your product is needed most.
Cold & Flu Targeting
PEAK FLU SEASON
Using data available through medical center reporting, understand
when and where your customers are most affected by cold and flu
Center for Disease Control Data
Leverage real-time data to identify users searching for cold and flu
terms to reach in-market consumers
Search Index Data
Increase campaign frequency in densely populated metropolitan areas
that are more severely affected than the general population
Metropolis Targeting
3RD MOST SEARCHED HEALTH TERM
FLU SYMPTOMS
WHEN RESEARCHING FOR THEMSELVES
WHEN RESEARCHING FOR SOMEONE ELSE
#2#4
Source: *CDC Questions and Answers 1/27/2010, †eMarketer, ‡Consumer Reports
Widespread
Regional
Local
Sporadic
No Activity
2-3 COLDSADULTS HAVE AN AVERAGE OF
PER YEAR ‡
†
*
