Yes Lifecycle Marketing | Proprietary & Confidential 1

Common Marketer Frustrations: SOLVED. Kristin Pirazzini + Matt Hickman | Yes

Lifecycle Marketing

Yes Lifecycle Marketing | Proprietary & Confidential 2

Matt HickmanVP, Business Development

Introductions

Kristin PirazziniDirector, Digital Products

Yes Lifecycle Marketing | Proprietary & Confidential 3

Good at snowboarding vs. Bad at snowboarding

Matt: Killing it at Mt. Hood Kristin: MPEIS 2015 FAIL

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• CMO– Understanding consumer +

customer base– Effectiveness of marketing

channels– Reporting capabilities +

performance trends– Effectiveness of their varied

hands-on teams– Bottom-line cost of

Database marketing

Frustrations + Concerns Across All Marketer Verticals

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• Email Marketing Manager– User-friendly, intuitive platform– Efficiency in creating

campaigns, from simple messages to complex multichannel programs

– Super-fast and relevant segmentation capabilities

– Robust, real-time in-platform reporting

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• Strategic Analyst– Flexible reporting

capabilities– Instinctive and thoughtful

data discovery– Ability to utilize additional

data points to drive further insights and strategic planning

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Solutions are in reach

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Yesmail360i: One Integrated, Easy-to-Use Solution

Unites technology and processes with marketers to make Big Data easy, deriving insights, and turning them into relevant, goal-oriented marketing communications.

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• Real-Time Speed

• True Integration

• Consistent View of the

Customer

• Train-of-Thought Analysis

• Highly Intuitive Interface

With Yesmail360i, Different is Better

Hands-On Demonstration

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Capabilities to help ease common marketer frustrations• Counts at the Speed of Thought: See target audience counts

change in real-time as criteria changes

• Identify & Act: Uncover opportunities and take action without technical support

• Remove Roadblocks: Integration reduces the need for technical support

• Focus on Results: No wasted time switching between, or training on, multiple platforms

• Validate: effectively measure cross-channel behavior

• Truly Actionable + Visual Analytics: explore data visually with Venn Diagrams and Cross-Tabs for hands-on data attribute discovery and list-building

Thank You!