Anamika Agarwal

Priyanka Das

Saanchi Sarawgi

DOMINO’S PIZZA

Founded in 1960 by Tom Monaghan Second largest Pizza chain in US 9000 corporate and franchised stores across 60 nations. And 306

stores in INDIA. Domino’s outlet in India opened in 1996 Jubilant Food Works Limited, a Jubilant Bhartia Group company

holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh

Revenue 70 % from home deliveries 30 % from OTC sales

History

Entered India in 1996 through a franchise agreement with Vam Bhartia Corp.

First outlet was opened in Delhi.

Domino's had the largest network in the fast food segment in India- with 101 outlets across 40 cities.

Vision : exceptional people on a mission, to be the best pizza delivery company in the world

Branding :Yeh hai rishton ka time

Logo: the three dots represents the stores that were opened in 1969

Home delivery : Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order "30 minute or Free" guarantee for orders placed in its stores

Vision and Mission

Mode of payment: cash on deliveryRadius: 2 km from the centreDelivery time: 11 am to 11 pm. During special occasions the time gets extended.Single Happiness Hotline number: 68886888Guwahati contact number: 0361-2461333For online order : www.dominos.co.inIf any wrong order is made by the customer, the money is reverted back to the respective account after using credit card. The home delivery service is not applicable on special occasions i.e. when operating condition is difficult.

Indian Aspect (Home delivery)

Maximum liability is Rs 300 if the delivery doesn’t reaches the customer within 30 minutes.

Delivery guarantee is applicable at the first barrier point. The driver is not penalized for late delivery

Dominos reserves the right to withdraw the service guarantee without information.

Pizza hut is an American National chain and international franchise that offers pizza along with salad,pasta,chicken wings, garlic bread etc.

• Pizza hut was founded in 1958 by brother Dan and Frank Carney in Wichita,

Kansas.• Cooperatively known as Pizza Hut,Inc. it is a subsidiary of Yum! Brands,Inc.

• Till 2007 its slogan was “Gather, round the good stuff” which was changed to “Now You’re Eating !” in 2008-2009

• From 2009-2013 its logo has been “Your favourite,your Pizza Hut.”

History

.

Pizza Hut 1st Outlet in 1958

Vision :To improve the well being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS”

Logo : Its first logo was its former mascot, Pete, holding the words Pizza and Hut.The logo which is there today was introduced in 1999

Home delivery :Never eat cold pizza again—that’s the promise behind Pizza Hut's HOT on the Dot campaign which started in August, 2011. Pizza Hut’s Hate Late policy also guarantees you don’t have to wait more than 30 minutes for your order—or it’s free.

Vision and Mission

Mode of payment: Cash on delivery Radius: 3km from the centre Delivery time: 11 am in the morning to 10:30 pm.Contact number: 0361-2467000, 2450073

Online delivery system only in Chennai.Delivery is given even during festivals but during natural calamities ,the delivery service is withdrawn temporarily because of the difficulties faced.Hot promise is not applicable on New Year’s Eve, public holidays and religious festivals Maximum Pizza Hut Delivery liability is Rs 500.

Pizza Hut reserves right to withdraw the home delivery service promise without prior information

Indian Aspects( Home delivery)

Pizza Hut aims at Quick and Fast Delivery of Food

Bollywood Actors KUNAL KAPOOR and LARA DUTTA are the Brand Ambassador for Pizza

Hut in India

Marketing mix in Dominos and Pizza Hut

Product:

Various options are available They try to come up with new varieties of pizza These decisions are taken by the parent company For quality and hygiene in pizza hut audit is done by parent

company in every 3 months and in dominos monthly inspection is done by parent company.

Various chemicals and insect killing machines are installed in both these restaurants.

The manager in both dominos and pizza hut are well trained and they themselves check the quality of food 3 times a day.

Pizzas

Pastas

Breadsticks

Cheese Dips

Beverages (tie-up with Coca Cola)

Chocó Lava Cake

Chicken Wings

Product Offerings at DOMINOS

PRICE The reputation of both the restaurants commands high prices because of the quality of food provided but they take care of all income level people

In pizza hut here is a Rs 99 plan with a 3 course menu and also some other side dishes by adding certain amount to Rs. 99. In dominos too, price ranges from low to high for different varieties of pizza which is calculated to be the correct value of food that is served and satisfies the kind of clients that is willing to pay for it

initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers looking for an affordable and value for money meal option.

PROMOTION

Indian toppings and vegetarian pizza.Provides special mid and week offers and coupons (leads to increase in word of mouth referral)Leaflets with special coupons come along with newspaperSpecial offers during festive seasondecided by the parent companyNew menus during festivalsLoyal customers are called upon texted to inform about various offers

Place

3 dominos in Guwahati and 1 pizza hut.

Not many people can enjoy the home delivery service of pizza hut

Dominos is reachable to many people.

Guwahati outlet- Pizza Hut

PeopleConsists of the staffs , waiters, cleaners, etcIn dominos, there is a training squad for the staffsPeople are recruited by the managerThe east region HR office is in Kolkata and a small one in zoo roadIn pizza hut, high quality training given by YumManager between time 8-11 advices the staff himself

Process

In dominos & pizza hut every single person knows the job of each other

Belief : equal opportunity and employment in both

Customer needs are identified by the parent company

Production Process of DOMINO’S

• Pizza Base prepared

• Cheese blend applied

Dough Table

• Seasoning• ToppingMake line

• 470 Fahrenheit

• Capacity of 5 pizzas at a time

Oven

Physical evidencesIncludes the ambiance and decor of the restaurantGood music is played all the timeIn dominos, we eat straight out of the pizza box. Instead of proper menu, a leaflet is provided.Dominos is casual but Pizza hut is formalBoth have good infrastructure

For suggestion & complaints

Dominos id : www.dominos.co.inalways complaining customers are handled with a SMILE

Pizza hut id: www.customer.mania@yum.comQuestionnaire is given along with the billalways complaining customers are handled politely and in a diplomatic manner

Mobile app

To make ordering easy with all four of these revolutionary apps: Android,Ipad,iPhone,Windows®Phone both Pizza Hut have come up with mobile app services by which we can order for delivery in a few minutes. Pizza Hut is the first to introduce it.

Distinguishing features

In Dominos, order is taken at the counter and the payment is to be made then and there but in Pizza hut , a single waiter is allotted for a single table who takes our order.

in pizza hut, along with the bill comes a sweet little note saying "thanks“ but in pizza hut, a questionnaire is provided along with the bill

Pizza hut can be booked for special occasions like birthdays, kitty parties(minimum people = 20)

In pizza hut, while leaving there is a BELL, the pizza hut tradition which when ringed indicates customer satisfaction

For older people and children waiting outside the pizza hut, special seats are reserved.

Thank You…