North American landscape of

Ethnic-South Asian (HINDI URDU)

Advertising Industry

CANADA

Advertising

Insights

CANADIAN 4th QUARTER ADVERTISING TREND

• 4th Qtr has similar advertising figures as compared to 3rd and 2nd Qtr

• Zee TV, ATN HD Star, and Colors TV topped as the most advertised TV channels

• Top 5 Canadian ethnic channels covered 72% of total minutes advertised

CHANNEL NAME OCT NOV DEC GRAND TOTAL

PERCENTAGE

ZEE TV CANADA 7,390 6,906 5,768 20,065 22%

ATN HD (STAR PLUS) CANADA 4,500 4,504 4,199 13,203 15%

COLORS CANADA 5,033 4,173 3,491 12,697 14%

PTC PUNJABI CANADA 4,006 2,736 3,614 10,357 12%

SONY TV CANADA 2,996 2,873 2,208 8,077 9%

SAB TV CANADA 2,334 2,172 2,119 6,625 7%

ARY DIGITAL CANADA 1,648 1,722 2,011 5,380 6%

MH 1 CANADA 4,072 662 386 5,120 6%

LIFE OK CANADA 1,494 1,263 1,635 4,392 5%

B4U MOVIES CANADA 1,205 1,060 1,253 3,519 4% All Values in Minutes

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

ZEE TVCANADA

COLORSCANADA

ATN HD(STARPLUS)

CANADA

PTCPUNJABICANADA

MH 1CANADA

SONY TVCANADA

SAB TVCANADA

ARYDIGITALCANADA

B4UMOVIESCANADA

LIFE OKCANADA

Min

ute

s

Channels

Jul

Aug

Sep

CANADIAN 4th QUARTER AVERAGE MINUTES PER DAY

All Values in Minutes

ZEE TVCANADA

ATN HD(STAR PLUS)

CANADA

COLORSCANADA

PTCPUNJABICANADA

SONY TVCANADA

SAB TVCANADA

ARY DIGITALCANADA

MH 1CANADA

LIFE OKCANADA

B4UMOVIESCANADA

Oct 238.40 145.17 162.35 129.23 96.66 75.29 53.16 131.34 48.18 38.89

Nov 230.21 150.12 139.11 91.21 95.77 72.39 57.38 22.07 42.12 35.34

Dec 186.07 135.45 112.60 116.60 71.22 68.37 64.86 12.45 52.75 40.42

-

50.00

100.00

150.00

200.00

250.00

300.00

Min

ute

s p

er

day

Company Name OCT NOV DEC Total

MAHINDRA JEWELLERS Total 766 650 687 2,103

SAJID VAJID CONCERT Total 1,218 733 - 1,951

COMWAVE NETWORKS Total 426 572 725 1,722

COSMO GROUP Total 973 453 283 1,709

HALDIRAMS FOODS Total 681 804 152 1,637

RUBICON JUICE Total 871 407 110 1,388

UNILEVER Total 726 296 228 1,250

KOTAK PERSONAL INJURY LAW Total 421 370 427 1,217

ZEVAR GOLD & DIAMOND JEWELLERS Total 562 382 232 1,175

TANDOORI FLAME RESTAURANT Total 149 415 547 1,112

WESCANA PHARMACY Total 386 342 356 1,084

TELE BRAND Total 496 262 303 1,061

ASHOK JEWLLERS Total 390 320 274 984

NANAK FOODS Total 453 312 186 950

NONO PRO HAIR REMOVING MACHINE Total 335 212 373 920

ASIAN FOOD CENTRE Total 456 256 197 909

ROYAL APPLIANCE MANUFACTURING COMPANY Total - 327 412 739

PREM JYOTISH Total 214 207 281 701

SAMOSA SWEET FACTORY Total 14 350 329 692

SURREY JEWELLERS Total 218 215 230 662

BUONA FURNITURE Total 235 231 195 661

BRARS SWEETS Total 63 283 313 659

EKAL VIDYALAYA FOUNDATION OF USA Total 217 145 274 636

H.K. MOVERS Total 173 234 227 633

LIBERAL CANADA Total 620 - - 620

CANADIAN 4th QUARTER TOP 25 ADVERTISERS

All Values in Minutes

CANADIAN 4th QUARTER TOP 25 ADVERTISERS VS. TOTAL

ADVERTISING BY TOP 25 (minutes) 11,062 8,773 7,340 27,176

TOTAL ADVERTISING 34,678 28,072 26,684 89,434

Top 25 vs. Total Advertisers (minutes)

32% 31% 28% 30%

All Values in Minutes

4th Quarter saw decrease in dependence on Top 25 advertisers to Total Advertising figured in

Canadian South Asian market, which is a positive sign for the industry !

Industry Minutes

FOODS Total 8,714

FASHION Total 7,142

HOUSEHOLD/OFFICE GOODS Total

7,044

RETAIL OUTLETS Total 5,493

TOURISM Total 4,999

PHARMACEUTICALS Total 3,975

VEHICLES/SPARE PARTS Total 3,905

DRINKS Total 3,900

MEDIA Total 3,894

FINANCIAL SERVICES Total 3,820

Grand Total 52,885

CANADIAN 4th QUARTER TOP 10 INDUSTRIES BY ADVERTISING SPEND

All Values in Minutes

- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

Axi

s Ti

tle

Minutes

Total Number of Unique Advertisers 719

Channels # of unique

Advertisers on each channel

ATN HD (STAR PLUS) CANADA 222

COLORS CANADA 145

ZEE TV CANADA 130

PTC PUNJABI CANADA 118

ARY DIGITAL CANADA 108

MH 1 CANADA 105

SONY TV CANADA 94

B4U MOVIES CANADA 81

SAB TV CANADA 80

LIFE OK CANADA 51

CANADA 4th QUARTER UNIQUE CLIENTS

CANADIAN 4th QUARTER APPROXIMATE MARKET SIZE

COMPARISON CANADIAN 1ST, 2ND, 3RD, & 4TH QUARTER APPROXIMATE MARKET SIZE

Time Period Total Minutes

Advertised Approx. Spent

4th Quarter 2015 89,434 $2,683,050

3rd Quarter 2015 87,832 $2,634,960

2nd Quarter 2015 86,718 $2,601,546

1st Quarter 2015 62,134 $1,553,372

Thank you

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