Connector - Mobile Trends & Stats

connector June 2014 ©


CUSTOMERS ARE MOBILE

• In 2015, over 50% of traffic to all sites will be mobile.

• In 2013, Over 50% of all search on Google was on a mobile device.

• Over 50% of all Facebook and YouTube visits are on mobile device.

• 76% of Twitter visits are on mobile.


Mobile Market Stats & Charts


MOBILE OPERATING SYSTEMS


MOBILE DEVICE VENDORS

SocialMedia.ie June 2012 © connector June 2014 ©

CONSUMER BEHAVIOUR


SMARTPHONE USAGE


SMARTPHONE USAGE


MOBILE INTERNET USAGE






WEBSITE TRAFFIC


WEBSITE TRAFFIC


SOCIAL NETWORKS ON MOBILE


SOCIAL NETWORKS ON MOBILE


VIDEOS ON MOBILE


MOBILE ADVERTISING


MOBILE ADVERTISING


SEARCH ON MOBILE


SEARCH ON MOBILE


LOCAL SEARCH ON MOBILE


LOCAL SEARCH ON MOBILE


MOBILE SHOPPING


MOBILE SHOPPING


MOBILE SHOPPING


MOBILE SHOPPING


STATEMENTS


STATEMENTS


INFOGRAPHIC & REPORT

http://ow.ly/yfMlN

http://www.thinkwithgoogle.com/research-studies/our-mobile-planet-ireland.html

http://www.thinkwithgoogle.com/research-studies/our-mobile-planet-ireland.html


Mobile Marketing Trends


PERSONALISATION OF MESSAGES

This is a trend we saw in 2013 and will continue this year and next, particularly with the introduction of Apple's iBeacon. Opportunities for mobile marketers to personalise and transform the shopping experience will be endless. A shopper with this feature enabled on their phone will have relevant, personalised information delivered to their phone in real time as they walk through the store.


GEO-TARGETING

Geographically targeting consumers with relevant products to purchase while they are in a specific location will make mobile marketing more relevant and less intrusive. Social media networks will be the main channel for real-time location based marketing, providing the key advertising platforms for businesses looking to target customers with location based offers.


NARROWCASTING

Narrowcasting allows brands to specifically target small numbers of people who are more qualified leads. With organic reach waning on broader social media channels and the abolition of stereotypical ‘mass markets’, relevant content with context is essential. The main advantage of narrowcasting is that it is more effective and less costly in the long run.

http://ow.ly/yfREq

http://ow.ly/yfREq


RICH MEDIA MESSAGING (RMM)

Rich Media Messaging exploded in 2014 and will continue to gain popularity in 2015. RMM optimises content for the specific type of device receiving it. Mobile users receive messages designed for their specific phones with coupons/images/video that perfectly fit the screen.


MICRO CONTENT

As our attention spans get shorter, so will the content we create and consume, especially when it comes to social media video. In addition to the increased use of Vine, brands are set to tap into the ten second Instagram video and the three second Snapchat photo which disappears after 24 hours, to offer exclusive offers and content to their customers.


GAMIFICATION OF MOBILE ADS

Gamification involves adding elements of a typical computer game to drive engagement. Introducing gamification to mobile ads brings out peoples competitive side, encouraging them to keep interacting with the ad to win points, badges and bonus content. Gamification is proving to be the hot topic when it comes to mobile marketing and is expected to yield more lifetime value customers than other marketing methods.


Mobile Marketing Tools


MAILCHIMP

MailChimp is an email marketing service provider which currently has around 6 million users. The MailChimp app has a number of added features which allow you to optimise your campaigns for mobile. MailChimp also offers mobile-friendly templates for your newsletters, so you can be sure everything looks good with your campaign.


RED STAMP

Red Stamp is a mobile greeting card company who are netting new clients by sending customized thank you notes as they walk out of meetings, They’re also using the service to share visual, branded, real-time conversations with their social networks and create festive, branded invitations for events and get-togethers.


TEXTUS.BIZ

A recent Time magazine mobility poll found that 32% of people would rather text than talk if given a choice. With this in mind, TextUs.Biz allows businesses to send and receive texts from customers via their computer or iPad. Small businesses can use the service to send customer appointment reminders or group promotional offers.


SHORTSTACK

ShortStack allows both programmers and non-programmers to easily build beautiful tabs for their Facebook Pages. With ShortStack, you can either build an app from scratch or make minor edits to a template. It gives you full control and anyone from beginner to expert can use it.


YELP

Yelp’s mobile app is also used on 9.2 million mobile devices per month and more than 36 million reviews have been written. Having a mobile app allows people to access reviews on businesses and services as they encounter them. You should make sure your business information on Yelp is accurate and up-to-date as well as monitored so you can respond to comments quickly.


Irish companies

using mobile


FANTOM – DERBY COUNTY APP

The purpose of the app is to give fans new way to interact with the players through Derby’s Facebook page. Fans can collect and swap online stickers of the squad, management and Derby legends as well as win rewards including shirts, match day tickets and stadium tours.


SHOWMEGOLF APP

ShowMeGolf is an app connecting a community of golfers, enabling them to improve their game and share their passion for it. The in app map shows information on other nearby app users who you can interact with in a variety of ways, including through messages, comments and notifications.


SOUNDWAVE APP

Soundwave tracks what users are listening to in other music apps, including streaming services like Spotify and Rdio. This information appears in the Soundwave feed as it happens, providing a window onto what friends and others that you follow are listening to right now.


HUGGITY – FANPICS APP

The Huggity Fanpic app lets every fan be a part of the story and lets companies engage sport and music fan after the event. Fanpics takes a panoramic photo of all game/concert goers at the event. Attendees can then download and share their pics with their friends. The result? Event sponsors can extend their brand exposure and interaction with fans, while the fans are happy to be connected with the brand on an emotional level.


http://www.youtube.com/watch?v=mHrW0owZPFw

CHEVY GAME TIME APP


COMPANY PROFILE


SERVICES


CLIENTS



• http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

• http://think.withgoogle.com/mobileplanet/en/ • http://www.cio.com/article/745152/6_Mobile_Marketing_Trends_to_Leverag

e_in_2014?page=2&taxonomyId=600003 • http://mashable.com/2013/05/20/mobile-marketing-tools/ • http://www.searchenginejournal.com/5-must-have-mobile-marketing-tools-

for-businesses/62040/ • http://www.appannie.com/apps/ios/app/showmegolf/ • http://www.siliconrepublic.com/new-media/item/33086-irish-music-

discovery-app-s

SOURCES

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/












http://think.withgoogle.com/mobileplanet/en/

http://think.withgoogle.com/mobileplanet/en/

http://www.cio.com/article/745152/6_Mobile_Marketing_Trends_to_Leverage_in_2014?page=2&taxonomyId=600003



http://mashable.com/2013/05/20/mobile-marketing-tools/






http://www.searchenginejournal.com/5-must-have-mobile-marketing-tools-for-businesses/62040/
















http://www.appannie.com/apps/ios/app/showmegolf/

http://www.appannie.com/apps/ios/app/showmegolf/

http://www.siliconrepublic.com/new-media/item/33086-irish-music-discovery-app-s












