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Consumer Behavior Vs Marketing Communication.

Consumer behavior vs_marketing_communication

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Page 1: Consumer behavior vs_marketing_communication

Consumer Behavior Vs Marketing Communication.

Page 2: Consumer behavior vs_marketing_communication

• Definition of C.B.• M.Cs trying to identify visible and invisible

stages of C.B.• You need food.(at different situations)• Stages of Consumer decision making process.• How communication can be fine tuned at

different stages.

Page 3: Consumer behavior vs_marketing_communication

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