• Submitted by: Sushant Lulla• Submitted to: Dr Anannya Deb Roy

POSITIONING

UMBRELLA POSITIONING

UMBRELLA POSITIONING

POSITIONING AGAINST COMPETITION

POSITIONING AGAINST COMPETITION

POSITIONING BASED ON SPECIFIC BENEFIT

POSITIONING BASED ON SPECIFIC BENEFIT

FILLING SEVERAL POSITIONS

FILLING SEVERAL POSITIONS

PRODUCT REPOSITIONING

PERCEPTUAL MAPPING

PERCEPTUAL MAPPING

PRICING

PERCEIVED PRICE

PERCEIVED PRICE

REFERENCE PRICING

OBJECTIVE PRICE CLAIMS

OBJECTIVE PRICE CLAIMS

PERCEIVED QUALITY

INTRINSIC

INTRINSIC

EXTRINSIC

EXTRINSIC

PERCEIVED RISK

PHYSICAL RISK

PHYSICAL RISK

PSYCHOLOGICAL RISK

FUNCTIONAL RISK

FUNCTIONAL RISK

FINANCIAL RISK

FINANCIAL RISK

SOCIAL RISK

SOCIAL RISK

TIME RISK