Monica Murphylikes the thin

authentic sauce

Nikki Henglikes traditional

meat sauce

Casey Fugatelikes the extra chunky sauce

What is your favorite sauce? Why?

Let us tell you.CMN Marketing Co. 2016

Conclusion- Understanding the diversity of American consumers, Dr. Raska can use this information to help develop a plan to change the structure of his classes to satisfy the needs of all of his students.

CMN Marketing Co. 2016

I don’t know what

I like. I need

options

Could they have more variety of chunky sauces?

I like meat, do they have

sauces with different meats in them?

Take Away: All American’s are diverse, we don’t truly know what we want. What makes us happy is being shown or experimenting with things because it helps us figure out what we really like, or want in something. By embracing diversity we will find a sure way to true happiness.

CMN Marketing Co. 2016

The best way to make Dr. Raska’s American students happy is to provide different teaching

styles to his students such as; hosting classes outside, sharing videos on ways to adapt to

clients better, and recommending workshops to go to that will enhance our knowledge and

skill set.

CMN Marketing Co. 2016CMN Marketing Co. 2016

CMN Marketing Co. 2016CMN Marketing Co. 2016

Research Question Bottom Line

What was Prego’s marketing

problem?

Their product line was suffering they had a dead tomato society

There sauce was in very close competition with Ragu and they needed to find a way

to be better.

What did Prego need to know to

solve its problem

They needed to know their target customers

They needed to know what type of spaghetti sauce their target customers wanted or

preferred.How did Dr. Moskowitz solve the

problem?

He made 45 varieties of spaghetti sauce varied them according to every way you

could vary spaghetti sauce. Brought in people and gave them 10 small bowls of pasta

with a different spaghetti sauce on each one.

Group the points into clusters, congregate over different ideas.

What were the bottom line findings in

Dr. Moskowitz’s research?

All Americans fall into 3 groups. They like their spaghetti sauce plain, spicy, or extra

chunky.

At the time when you would go into a supermarket you would not find extra chunky

spaghetti sauce.What was the major finding? That 1 in every 3 Americans like their spaghetti sauce extra chunky.

What marketing decision did Prego

make based on Dr. Moskowitz’s

research?

They started making extra chucky spaghetti sauce.

It took over the entire spaghetti sauce industry immediately. And over the next 10

years they made $600 million off their line of extra chucky sauces

Was Prego’s decision good? Yes, because it pleased what Americans wanted even though they didn’t know that is

what they wanted.

It was also a good decision because after this experiment, they figured out a big part

of who their target customer was and they clung to that and created what 1 in every 3

Americans like in spaghetti sauce.What is your take-away? That we as Americans need to be shown or experiment with things, even if it just food

or spaghetti sauce to figure out what we really like, or want in something.

Major Finding People don’t know what they want. It is a mystery, we can’t always explain what we want.

Offering many solutions can help satisfy Americans.BibliographyGladwell, M. (2016, September 27). Malcolm Gladwell: Choice, happiness and spaghetti sauce. Retrieved from TED:

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce