Jason FoxMathew Smith

Executive Sales & Marketing Director

Internet Marketing Specialist

Website Design, Content MarketingSocial Media, SEO

Content Market Your Way To Increased Traffic, Leads, and

Sales

What We Will Discuss1. What You Can Expect With Content Marketing

2. What Is Content Marketing

3. Can You Put Your Content Marketing On Auto-Pilot

4. How To Come Up With Content Ideas

5. How To Create Content

6. Why Content Is The New SEO

7. How To Promote Your Content

My BlogIN THE LAST 4 DAYS – www.JasonFox.me

• Unique Visitors: 2,972• Number of Visits: 7,408• Pages Viewed: 31,138• Total Hits: 65, 545

I DO NO OUTBOUND SALES CALLS

Content Marketing

CREATING AND

SHARING

CONTENT TO

ACQUIRE

CUSTOMERSBlog Posts, Videos,  White Papers, e-Books, Infographics, Case Studies, How-to

Guides, Q & A Articles, Pictures, Slide Shows, Webinars

Easy Content Marketing

There Is None!If it were easy…Everybody would be doing it and you would not have an Opportunity.

What I Use:

Wordpress Blog – Internet – Video – Pictures Social Media – Forms

Content Topics• Turn Client Questions Into Content Topics - FAQ

• Subscribe To Industry Specific Blogs For Topic Ideas

• Send A Survey To Your Clients For Content Ideas

• Use Google Alerts and/or Google Trends

• Search Quora For Your Industry and See What People

Are Asking

• Use Evernote To Store Ideas and Inspiration For

Content

• Use An Editorial Calendar To Organize Your Content

Ideas

• Research Your Competition And Borrow Topic Ideas

• Interview Your Clients

Creating ContentIt Is The Title That Grabs People’s Attention And

Determines If They Will Even Think About Viewing Your Content

• Focus on creating 1 piece of quality content every week or 2 weeks

• 800 Words Or More• Subtitles – Blocking – Chunking – Lists – Bullet Points • At Least 1 Image• Try To Add Video – Instagram 15 Second Video… Set up the

context of the video or what you liked about, or took out of it, or inspiration

• If You Use An Infographic… Give your expert opinion• Use Quotations From Industry Experts (cite properly)• Check Your Spelling

CREATE A FORMULA THAT YOU CAN REPEAT OVER AND OVER AGAIN!

New SEO

MORE QUALITY – LESS QUANTITY

Blog Promotion“Without promotion something terrible happens…

nothing!” ~ P.T. Barnum

Syndication can be a good tool to get the ball rolling, but NOT the solution -- IFTTT.com or Onlywire.com

Be the first to share your content – Facebook, Twitter, Google+, Linkedin, Pinterest

Join a Marketing Tribe and share each others content -- Triberr.com

Post your content to Book Marking Sites – Reddit, Digg, Stumbleupon, Delicous

Turn Your Post Into a Press Release – PRLog.com

Submit your Post To Article Submission Sites – Bizsugar, Inbound.org, Scoop.it, Sharebloc.com

If It is Video – Put it on Youtube

If it is a Picture – Put it on Instagram

If it is a Presentation – Put it on Slideshare

THANK YOU

Questions?

www.GoREA.com

www.JasonFox.me