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Content Marketing - 2014: To effectively achieve these goals, generate content that is both informative and also interesting to read with the focus.
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http://www.news.affiliatevote.com/content-marketing-2014/
Content Marketing – 2014
◦ Social media-other than blogs 87%◦ Articles on your website 81%◦ eNewsletters 80%◦ Blogs 76%◦ In-person events 76%◦ Case studies 73%◦ Videos 73%◦ Articles on other websites 68%◦ White papers 64%◦ Online presentation 63%◦ Webinars/Webcasts 62%◦ Infographics 51%
Content Marketing Tactics:
http://www.news.affiliatevote.com/content-marketing-2014/
Insights: ◦ Since web traffic is the number one
B2B content marketing success metric, ensure that your websites is serving relevant content to your different audience personas.
Tips: A/B test your content to see what engages your audience segments best.
Content Marketing Tactics:
http://www.news.affiliatevote.com/content-marketing-2014/
Content marketing goal:
http://www.news.affiliatevote.com/content-marketing-2014/
◦ 82% brand awareness◦ 74% lead generation◦ 71% Customer acquisition◦ 68% thought leadership◦ 64% engagement◦ 57% customer retention/loyalty◦ 57% website traffic◦ 47% lead management/Nurturing◦ 45% sales
Insights:◦ To effectively achieve these goals, generate content that is
both informative and also interesting to read with the focus remaining on the consumer and less on brand.
Content marketing spending:
http://www.news.affiliatevote.com/content-marketing-2014/
Content marketing spend 58% of B2B marketers surveyed plan to increase their content marketing budget in 2014.◦ 1% decrease◦ 8% unsure◦ 10% significantly increase◦ 32% remain the sales◦ 48% increase
How B2B organization personalize the content:
http://www.news.affiliatevote.com/content-marketing-2014/
65% industry trend 59% profile of individual decision makers 55% company characteristics 43% stage in the buying cycle 11% competitor’s content 4% None
Visit Blog.AffiliateVote for getting more knowledge about
Content Marketing At-A-Glance.
http://www.news.affiliatevote.com/content-marketing-2014/
http://www.news.affiliatevote.com/content-marketing-2014/
Thank you