Conventions of TV

sponsorship sequences

Jenny Katy Millie Olivia

Sponsorship Sequences

• There are many sponsorship sequences shown on the television which run just before a show. There are typical conventions which sponsorship

sequences portray.

• A TV sponsorship sequence is usually 15-20 seconds long, sometimes shorter. This aims to quickly advertise their product in a short and sharp way.

These sequences consist of little narrative, and the brand is used before a particular programme because it is associated with it in some way. They usually use references from the main advert, and there is a spokesman

speaking about the product. Sometimes, there is a celebrity used to endorse the product. A good example of this is the Rimmel London nail polish

sponsorship sequence we did for our textual analysis, which uses Rita Ora.

Fashion Sponsorship Sequence

• After having done some research into fashion sponsorship sequences and

having analysed them, there are many conventions in which we aim to follow

when constructing our production.

• The fact that the sequences are very short means that we have limited time to

create an attention catching, successful sequence. The use of animation is

very good for this, as there are plenty of things that can be done in order to

grab attention from the audience. For example, bright colours.

Fashion Sponsorship Sequence

• Research shows that with the right programme to sponsor, the viewers who

are dedicated to said programme are more likely to buy the product, because

subconsciously they are linking a favoured programme with a product.

The conventions we intend to follow are:

• 10-20 seconds long

• Not to contain much of a narrative

• Animation used, bright colours, large logos etc.

• Featuring the physical product.