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Een aantrekkelijk werkgeversimago krijg je niet zonder een authentiek werkgeversverhaal. Je eigen mensen activeren als ambassadeurs en hen de conversatie laten aangaan met collega's en kandidaten op de arbeidsmarkt is daarbij cruciaal. Deze slidedeck legt je uit waarom en hoe.
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CONVERSATIONSPAVE THE ROAD TO
AUTHENTICITYfollow @insilencio on Twitter insilencio
BIG COMPANIES ARE CHANGING TO BECOME MORE LEAN AND AGILE.
?
SMALL BUSINESSES WANT TO BE KNOWN AS A CHALLENGING EMPLOYER.
THEY ALL WANT TO ATTRACT SKILLED PEOPLE WITH THE RIGHT ATTITUDE.
THEY ALL WANT MORE ENGAGEMENT FROM THEIR EMPLOYEES.
THE THING IS THESE PEOPLE DON’T JUST BUY YOUR STORY.
UNLESS YOU REALLY HAVE SOMETHING TO OFFER.
GENERATION Y INTERACTS TO SEEK THE TRUTH.
THEY INFLUENCE OLDER GENERATIONS TO BECOME AUTHENTICITY SEEKERS TOO.
FACE IT. EVERYBODY’S LOOKING FOR A PEEK BEHIND YOUR CURTAIN.
SO LET YOUR PEOPLE DO THE TALKING.
THAT’S THE ONLY WAY TO OPEN UP TO THE WORLD.
THINGS TO KEEP IN MIND WHEN SHAPING YOUR
EMPLOYER MARKETING STRATEGY
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YOU SHOULD AIM FOR A COMMUNITY WHERE CANDIDATES MEET EMPLOYEES.
AWARENESS &RECOGNITION
CONNECTEDCANDIDATES
ENGAGEDEMPLOYEES
brandstory
employer
BECAUSE THEY WILL BECOME THE EARNED MEDIA YOU DESERVE.
USE YOUR OWNED MEDIA TO TELL YOUR STORIES TO YOUR AUDIENCES.
BRANDING CAMPAIGNS
TRAFFIC CAMPAIGNS
COMMUNITY PLATFORMS
WEBSITE
WANNA GET STARTED?HERE ARE SOME
USEFUL POINTERS
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SET UP THE RIGHT COMMUNITY PLATFORMS
#1
MAKE YOUR CAREER SITE AN INTERACTIVE EXPERIENCE HUB.
BUILD PAGES ON SOCIAL MEDIA WHERE YOU CAN ENGAGE WITH YOUR COMMUNITIES.
A REAL-LIFE EVENT IS THE ULTIMATE COMMUNITY PLATFORM.
TURN YOUR EMPLOYEES INTO STORYTELLERS
#2
ASSESS YOUR AMBASSADORS AND YOUR CONVERSATION TEAM.
SALE
S
MA
RKET
ING
FIN
AN
CE
IT
OPE
RATI
ON
S
HR
CO
MM
UN
ICAT
ION
S
AMBASSADORS
CONVERSATION TEAM
THERE’S MORE THAN THOSE 2-MINUTE VIDEO TESTIMONIES.
ROLES FOR AN AMBASSADORROLES FOR AN AMBASSADOR
VIDEO TESTIMONIES
BLOG STORIES
GUIDED TOURS
JOB FAIRS
KEYNOTE SPEECHES
SELECTION INTERVIEWS
MAKE THEM EXPERTS IN THEIR ROLES.THEY WILL BE MORE ENGAGED.
CREATE A CONVERSATION PLAN
#3
THINK TIME, TOPIC, TONE-OF-VOICE.
Mon 14/10/2013 job in the picture job in the picture job in the picture
Tue 15/10/2013 HR facts HR facts HR facts
Wed 16/10/2013 blog in the picture blog in the picture blog in the picture
Thu 17/10/2013 event event event
Fri 18/10/2013 fun fun fun
Sat 19/10/2013 family day family day family day
Sun 20/10/2013
Mon 21/10/2013 job in the picture job in the picture job in the picture
Tue 22/10/2013 HR facts HR facts HR facts
Wed 23/10/2013 blog in the picture blog in the picture blog in the picture
MOST STORIES PROVE WHO YOU ARE AS AN EMPLOYER.
DON’T FORGET THE SMALLER STORIES. THEY’RE ENGAGING TOO.
BE PREPARED FOR UNPLANNED STORYTELLING.
MONITOR, INTERACT & MEASURE
#4
TOOLS WILL MAKE YOUR LIFE A LOT EASIER.
NEW INSIGHTS WILL HELP YOU OPTIMISE YOUR TACTICS.
CAMPAIGN TACTICS
CAMPAIGN ANALYSIS
CAMPAIGN PRODUCTION
CAREER WEBSITE
EMPLOYEE AMBASSADORSHIP
COMMUNITY PLATFORMS
CONVERSATION MANAGEMENT
TRAFFIC CAMPAIGNS
BRANDING CAMPAIGNS
SEE COMMENTS AS AN OPPORTUNITY
#5
REINFORCE POSITIVE COMMENTS.
THOSE FEW NEGATIVE COMMENTS DESERVE AN ANSWER TOO.
CONVERSATION GUIDELINES SHOULD INSPIRE, NOT RESTRICT.
MAKE THIS YOUR CULTURE, NOT YOUR PROJECT.#6
YOUR EMPLOYMENT STORIES ARE THE PERFECT PILOT.
TEAR DOWN ALL FENCES. BE A CONVERSATION COMPANY.
CONVERSATION TEAM
EMPLOYEES
AMBASSADORS
I GUESS YOU’RE CURIOUS ABOUT THE
RESULTS YOU MAY EXPECT
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MORE ENGAGED EMPLOYEES...
MORE CONNECTED CANDIDATES...
... AND A STRONGER EMPLOYER BRAND!
follow @insilencio on Twitter insilencio
CONVERSATIONSPAVE THE ROAD TO
AUTHENTICITY
THANK YOU!
follow @insilencio on Twitter
@tomdewachter
REVIEW THIS DECK ON MY LINKEDIN PROFILE
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