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Copenhell From a brand perspective

Copenhell - From a brand perspective

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Metal festival Copenhell from a brand perspective. What can brands learn from this awesome festival. Image credits: Instagram #Copenhell

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Page 1: Copenhell - From a brand perspective

CopenhellFrom a brand perspective

Page 2: Copenhell - From a brand perspective

Single word proposition

EVIL (& fun)

Page 3: Copenhell - From a brand perspective

Tone of voice

AggressiveFun

Page 4: Copenhell - From a brand perspective

FONT

UnreadableEvil

Page 5: Copenhell - From a brand perspective

Brand devices

Page 6: Copenhell - From a brand perspective

The Horn

Page 7: Copenhell - From a brand perspective

The Skull

Page 8: Copenhell - From a brand perspective

The Number

Page 9: Copenhell - From a brand perspective

The Hair

Page 10: Copenhell - From a brand perspective

The Dresscode

Page 11: Copenhell - From a brand perspective

And of course: FIRE!

Page 12: Copenhell - From a brand perspective

Brand promotion

Page 13: Copenhell - From a brand perspective

CoCreation with artists

Page 14: Copenhell - From a brand perspective

Tryvertising

Page 15: Copenhell - From a brand perspective

Special built outdoor

Page 16: Copenhell - From a brand perspective

CoCreation: Baphomets by Mikkeller66,6% Vodka distilled on goats skull

Page 17: Copenhell - From a brand perspective

Storydoing

Page 18: Copenhell - From a brand perspective

The Core Product

Page 19: Copenhell - From a brand perspective

Site design

Page 20: Copenhell - From a brand perspective

Naming

Page 21: Copenhell - From a brand perspective

CoBranding

Dansk Metal HiFi Klubben Jameson

Page 22: Copenhell - From a brand perspective

CoBranding: Baphomets Real Blood Bloody Mary

Page 23: Copenhell - From a brand perspective

Activation – Beer Banger by Royal

Page 24: Copenhell - From a brand perspective

Activation – Lej et lig

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Crowdsourcing – Liue Metal Karaoke

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Brand engagement – Smadreland

Page 27: Copenhell - From a brand perspective

Consumer involvement – The Wall of Death

Page 28: Copenhell - From a brand perspective

#1 Don’t fear cliches. Twist them!

#2 The devil is in the detail \m/

#3 Don’t be something for everyone.Be everything for someone…FFS!

What can brands learn from Copenhell?

Page 29: Copenhell - From a brand perspective

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