Corporate Presentation

2012-2017

Why Measuring Digital

Marketing initiatives ?

Measure Omni-channel in a effective way

Build contextualized kpi’s to measure digital

outcomes from

Optimized acquisition cost and investment turn

over

Recommend best practices and analyze trends

Link for image credits http://snip.ly/j3nlk

Fontes: Forbes 2011 ;

Opportunities and

challenges

72%

28%

Managers and C - Suite

• 72 % of manager and C- Suite

claim that marketers are always

asking for more budget without

justifying with data

• Reduce churn and acquisition

cost

• Online is always open 7 days a

week and 24 hours a day

Segmentation and Conversion

4,3

2,5

3,5

4,5

1,5

2,4

4,4

1,8

2,82,5

2 2

3

5

2,75

Email Social media Search Ads Display Ads Social Ads

Campaigns 2014 Campaigns 2015 Campaign 2016

The key to sustainable growth is

obtained by:

▪ Data quality

▪ Traffic segmentation

▪ Verifying conversions paths for

different channels and personas

▪ Optimizing campaigns

▪ Understanding Key behaviors

▪ Learn how and when your KPI must be

setup (Key Performance Indicators)

Digital Ecosystem

Channel’s

Behavior

KPI

KPI

KPI

Quality or Quantity?

Métrics:

▪ Users

▪ Pageviews

▪ Bounce rate

Kpis:

▪ Conversion rate

▪ New newsletter subscribers / Monthly

▪ Average order value

Dashboards

e-mail Social Media

Dirct Organic Search

Conversion rate

10%

25%

11% 13%

e-mail Social

Media

Direct Organic

Search

Customer support

Avg time session

00:02:03

00:01:03

00:01:45

00:01:5000:00:00

00:00:43

00:01:26

00:02:10e-mail

Social

media

Direct

Organic

Search

31%

29%

15%

25%

e-mail Social Media

Direct Organic Search

Master Class Campaign by medium

Users:

10 344

Sessions

100 344

Page views

753 254

New Users:

25%

Bounce rate

27,5%

Mobile Traffic

65%

Business Information to decide

Fonte: Marketing Sherpa 2012

32%

33%

56%

32%

65%

30%

29%

65%

33%

57%

0% 20% 40% 60% 80%

A/B Tests

Investiment Return

Performance Metrics example: Conversion rates

Lead Generation in new business

ROI

2012 2011

Retail TourismPublic sector

Media

Referrals and areas of expertise

Laura Henriques- Coordinator of the Quality Unit of Systems and

Information Technologies

I have recruited the services of IT Tech BuZ to organize internal workshops

on the subject Metrics and Performance Indicators of a set of electronic services of ANACOM. Jorge conducted the workshops very professionally. The results were excellent. Thanks to these brilliantly conducted work sessions, the organization has been able to use a very useful set of management tools on a very regular basis.

Ricardo Tomé - Director Media Capital Digital (TVI.pt , TVI24.pt ,

Maisfutebol.pt, IOL.pt, Spotmais.iol.pt …)

Jorge and IT Tech BuZ were indispensable in the company for its evangelizing role and normalizer of good practices and correct implementation of Google Analytics

in many of our projects. No doubt what seems simple comes from this simplicity only of those who know the tool in depth and can get the most out of it. Critical a correct implementation and collection for total security in the analysis and production of information from that Date..

What we do and how

•Site prep

•Overview about measure plan, business outcomes

•Implementing metrics and KPI’s

Consulting

•Config data collection (*)

Setup data collection •Local/remote training

with current setup

•Mentoring and follow up trainees

Training

About us

Founder and Senior Partner of IT Tech BuZ, a consulting firm specializing in the Corporate Analytics & Metrics

services related to the digital industry.

He has extensive experience in the training, consulting and implementation of projects associated with the

analysis and measurement component of Digital Marketing.

Graduated from the University of British Columbia with a degree of "Achieving Award of Web Analytics" is also

certified by the Google Analytics Academy in "Analytics Individual Certified" since 2010.

Invited speaker at various seminars, conferences and workshops to address the specific theme of Digital

Marketing measurement and best analytical and monitoring practices.

Invited lecturer at the European University for the module Google Analytics Lab and Clickstream Analysis,

inserted in the Executive Master in Digital Marketing.

In his most recent projects in this area, has been leading and share knowledge with various companies,

brands and organizations, including: ANACOM, Delta Q, Brisa, Via Verde, Digital Media Capital, among

others.

Email: jorge.cunha@ittechbuz.com

Web site: http://ittechbuz.com/

LinkedIn: http://linkedin.com/in/jorgecunhaJorge Cunha