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I completed 12-month internship (June, 2013 to May, 2014) with Disney Destinations Marketing in Orlando, FL. Portfolio showcases the work I did, such as eNewsletters, Holiday eCard, and Walt Disney World Magazines. Enjoy!
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Lola Lin’s
Portfolio CRM and Marketing
Professional Intern
The Walt Disney Company
Disney Destinations Marketing
about.me/lolalin
Hello! In the portfolio, you will find the samples that I have been working on during my 12-month internship with Disney, including eNewsletters, Holiday eCard, and Walt Disney World Magazines.
Due to corporate policy, not all information is distributable. Please contact me if you wish to learn more details. Thank you.
Walt Disney World eNewsletter Engagement/Relationship Building
Segmented Audience includes FL Residents, U.S., Canada,
and Annual Passholders(who bought annual tickets).
* All eNewsletter are completed by several partners and teams *
*Please click on the eNewsletter samples to experience the magic*
July 2013
Subject Line: Scare up fun with
MONSTERS UNIVERSITY Scare Games!
Audience:
Florida Residents
July 2013
Subject Line:
Passholder July News
Audience:
Annual Passholders
August 2013
Subject Line:
More Passholder News!
Audience:
Annual Passholders
September 2013
Subject Line: FL Resident—Fall brings
food, fun, savings and more!
Audience:
Florida Residents
September 2013
Subject Line:
Passholder News
Audience:
Annual Passholders
October 2013
Subject Line: FL Residents wait all year
for this…
Audience:
Florida Residents
October 2013
Subject Line:
Passholder News
Audience:
Annual Passholders
November 2013
Subject Line: 1. Holiday magic for FL Residents at Walt
Disney World Resort!
2. Special Holiday Magic just for Florida
Residents
November 2013
Subject Line: [First Name] your Fall
Disney Hello is here!
Audience:
U.S. and Canada Registrants
January 2014
Subject Line: FL Residents—This is the
year to be here!
February 2014
Subject Line: [First Name], your
February Disney “Hello” is here!
Audience:
U.S. and Canada Registrants
March 2014
Subject Line: FL Residents—Look what's
"growing on" this month!
Audience:
Florida Residents
April 2014
Subject Line: [First Name], Your
eNewsletter has a new design! is here!
Audience:
U.S. and Canada Registrants
May 2014
Subject Line: FL Residents— Catch the
latest ride at Magic Kingdom!
Audience:
Florida Residents
Disney Destinations Holiday eCard Engagement/Relationship Building
All lines of business- Disney Parks & Resorts, Disney Cruise
Line, Aulani (A Disney Hawaii Resort & Spa), Adventure by
Disney
* Holiday eCard is completed by several partners and teams *
Highly Customized to our Guests
Premier Annual Passholder Disneyland Annual Passholder Walt Disney World AP
Subject Line:
English: Bake a new [Last Name] Family Holiday Tradition
French: Un peu de magie des fêtes pour vous
Spanish: Un poco de magia para ti
Disney Cruise Line Aulani Adventure by Disney
Walt Disney World Stays Disneyland Stays General Guests
eCard Brings Sweet Magic to your home!
Mobile-friendly
design landing
page
Highly interactive
and engaging
design
Bake a Memory
with family &
Disney’s chef
Landing Pages
• Social Media Channels include:
1. Facebook (7 Pages- Walt Disney World,
Disneyland, Aulani, Adventure by Disney, Disney
Travel Professional, Walt Disney World Latino,
Disneyland Latino)
2. Instagram (Walt Disney World)
3. Pinterest
4. Google +
Disney Travel Professionals Facebook
Pinterest Instagram
Google+ • #MyDisneySweets has been
used 5 times on Pinterest
and 19 times on Instagram
Walt Disney World Magazine The Grown-Up Side of Disney Direct Mail sent to qualified audience
* WDW Magazine is completed by several partners and teams *
Fall & Holidays 2013
The Art Issue
Spring & Summer 2014
The Would You Believe Issue
