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CRO: The 3 Most Important Stats Marketers Need to Know

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Page 1: CRO: The 3 Most Important Stats Marketers Need to Know

CONVERSION RATE OPTIMIZATION

THE 3 MOST IMPORTANT STATSMARKETERS NEED TO KNOW 

IF YOU'RE SERIOUS ABOUT IMPROVING MORECONVERSIONS, YOU NEED TO START THINKING OFCONVERSION RATE OPTIMIZATION DIFFERENTLY. 

Of businesses are satisfied with their

conversion rates.

CTR comes from the first position of 

Google search results on Desktop.

22%

34%

CTR comes from the first position of 

Google search results on Mobile.31%

According to E­consultancy 2016, For every $92 spent

acquiring customers, only $1 is spent converting them.

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