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Croissants - Attitudes & Media Advertising Y12-13, Bulgaria

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croissants, consumer attitudes, media advertising, period, by year

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  • 1. ARGENT Media Agency 8 April 2014

2. 8 April 2014 48.55% 51.45% 2012 15-69 2 ; (2013) 0,4% : TGI , : , 15-69 . 48.97% 51.04% 2013 3. 8 April 2014 39.0% 30.4% 25.9% 4.6% 38.5% 30.3% 27.1% 4.1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% - - 2012 2013 : TGI , : , 15-69 ., 40% - , 30% - 2 3 ; - 1 2013 2012 1%. 4. 8 April 2014 55.1% 24.0% 16.5% 19.1% 17.5% 13.1% 12.7% 13.2% 8.3% 8.2% 6.3% 5.8% 5.4% 4.5% 55.0% 22.4% 20.1% 19.8% 18.2% 15.2% 15.0% 12.5% 9.5% 8.5% 7.6% 6.0% 5.8% 3.8% 0% 10% 20% 30% 40% 50% 60% 7 Days Mini 7 days 24 Carats Smaky 22 Carats Bravo 7 days strudel Chipicao Elite Pain d'or Cedar Pokemon Royal Food , 2 2012 2013 : TGI , : , 15-69 ., 7 Days, 1/4 - Mini 7 Days; - 2013 24 Carats 20,1%, 2012 Smaky 19,1%. 5. 8 April 2014 7 277 3 731 0 1 000 2 000 3 000 4 000 5 000 6 000 7 000 8 000 2012 2013 . -49% 49% 2013 . 2012 . , .100% 100% 0% 20% 40% 60% 80% 100% 2012 2013 : 2012 2013 ., : GARB 6. - 8 April 2014 - 7 Days ; 2012 ( ), 2013 1- . 286 982 1 045 860 715 87 9 1 396 1 331 562 3 301 338 584 872 694 579 259 104 0 200 400 600 800 1 000 1 200 1 400 1 600 .. 2012 2013 : 2012 2013 ., : GARB 5 090 2 185 2 3 368 363 0 1 000 2 000 3 000 4 000 5 000 6 000 7 DAYS, CHIPICAO, MINI 7 DAYS, PAIN D'OR, .. 2012 2013 7. 20 - 8 April 2014 4184 891 236 221 162 233 10 568 153 104 247 82 21 1 16 16 7 7 40 1822 583 252 202 138 121 111 109 102 72 47 44 34 34 29 24 8 1 0 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500 . 2012 2013 BMG NBG . 92% 2012 94% 2013; - 2013 (/ 2012): BMG o 68% 66%, : 5% 28%. : 2012 2013 ., : GARB 8. 8 April 2014 1404, . 81-A . 5 +359 2 942 6060 [email protected]