#CultFollowing: How to Grow Your Social Media Audience

OUR CLIENTS

#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN

SOCIAL-ALONG WITH US: #CULTFOLLOWING

@CULTLDN @CAMILLAMARYROSE


HOW TO GROW SOCIAL MEDIA FOLLOWERS,

THE RIGHT WAY

1 KNOW WHERE YOU NEED TO BE.


CHLOE ROSEExample Influencers

KNOW YOUR SOCIAL PLATFORMS

FACEBOOKINSTAGRAM SNAPCHAT

LINKEDIN WHATSAPPTWITTER


VISUAL BASED PLATFORMS


KNOW YOUR SOCIAL PLATFORMS




LINK BASED PLATFORMS





KNOW YOUR AUDIENCE



LINKEDIN

WHATSAPP

TWITTER


PERSONAL SHARING PLATFORMS

NEWS UPDATES

KNOW YOUR AUDIENCE


USE SOCIAL TO EXTEND THE STORY OF YOUR PRODUCT OR SERVICE

AND DON’T FORGET TO COMMUNICATE WHERE AND HOW IT IS NATURAL FOR YOUR CUSTOMER.

TAKEAWAY

2 CA$H CA$H MON£Y BIT£H


£5 A DAY COULD SAVE A CHILD OR BUILD A BUSINESS.





KNOW YOUR AD UNITS



LINKEDIN WHATSAPP

TWITTER


KNOW YOUR AD UNITS

DEEP AUDIENCETARGETING GEO

1-2-1 ORGANIC

ADS. HAVE SOME FUN WITH IT! PLEASE.


HELLO STUDENT CELEBRATE

HALLOWEEN WITH 1,600 STUDENTS FOR

UNDER £100


PHILOSOPHY REACHES

250,000 PEOPLE FOR UNDER £50


CAMILLA CELEBRATES HER

BIRTHDAY FOR JUST £5!


YOUR MARKETING BUDGET MUST INCLUDE PAID ADS.

TAKEAWAY

3 LEAD GENERATION


IT’S NOT ABOUT HOW MANY FOLLOWERS YOU HAVE.

IT’S ABOUT HOW MUCH MONEY YOU’RE MAKING!


HOW CAN YOU DRIVE SALES?





HOW CAN YOU DRIVE SALES?

FACEBOOKINSTAGRAM

SNAPCHAT



HEY, WE’VE ALL GOT DIRECT LINKS

SOWWIE, NO OUTLINKS FROM ME


THINK ABOUT THE FLOW…



THINK ABOUT THE FLOW…


INTERCHANGE

Launch London’s latest co-working space, based in the heart of Camden

THE BRIEF

WHAT WE DID

BRIEF CONSIDERATIONSTargeting SMB’s with a view to developing the Interchange brand as the home of creative businesses in London

An innovative content strategy supported by social advertising to drive lead generation, and ultimately, rental of space within the Interchange building. Brand awareness promoted through 360 video campaign as well as periscope tours of the office to prospective tenants

£16K TOTAL AD SPEND

3.1M SOCIAL REACH

12.5K WEBSITE CONVERSIONS

530 QUALIFIED LEADS GENERATED

4.2K FOLLOWERS GAINED

FOCUS ON QUALITY OVER QUANTITY TO DRIVE SALES

TAKEAWAY

4COLLABORATE


INFLUENCER MARKETING IS VITAL TO GROWING A RELEVANT FAN BASE!

SOURCE

http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html

92% OF PEOPLE TRUST RECOMMENDATIONS FROM

INDIVIDUALS (EVEN IF THEY DON’T KNOW THEM) OVER BRANDS.

SOURCE

http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html

8 IN 10 OF THE MOST INFLUENTIAL PEOPLE FOR TEEN AUDIENCES ARE

YOUTUBE STARS. THAT NUMBER KEEPS GROWING EVERY YEAR.

SOURCE

http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/

Otterbox partner with micro-influencers to

drive awareness for the brand across the

festival season. The #SummerofSymmetry campaign achieved 5.5M impressions

x

#SUMMEROFSYMMETRY

INFLUENCERS SEE THEIR HIGHEST FAN GROWTH WHEN TAGGING EACH OTHER IN THEIR POSTS.

COLLABORATE TO ACCELERATE.

ALSO. BRANDS HELPING BRANDS, IT’S REALLY COOL AND PEOPLE LOVE IT!

THINK BEYOND THE BACKYARD FOR GROWING YOUR COMMUNITY

TAKEAWAY

5CELEBRATE YOUR FANS!


YOUR FANS ARE OUR STRONGEST MARKETING TOOL. USE IT!

Example Influencers


MY FLASH TRASH GREW TO MASS

SALES BY BUILDING A SUPER FAN NETWORK

Example Influencers


KAYLA ITSINES BUILT A SHARING MECHANIC INTO HER BIKINI BODY PROGRAMME. SHE IS

NOW FOURTH-RICHEST YOUNG

WOMAN IN AUSTRALIA WITH A $46 MILLION

FITNESS EMPIRE

TAKEAWAYTHINK ABOUT EVERY PLACE YOU CAN INCLUDE YOUR FAN! FROM

PRODUCT, TO PACKAGING TO MARKETING & SOCIAL SHARING!

6A COUPLE OF CHEATS


FOLLOW. EVERYONE

USE INSTAGRESS TO COMMENT ON RELATABLE POSTS

7DO SOME COOL SHIT


THANK YOU! GET IN CONTACT:

@CAMILLAMARYROSE [email protected]

Marketing

#CultFollowing: How to Grow Your Social Media Audience