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DATA & AUTOMATION DRIVE THE FUTURE OF ALL MARKETING COMMUNICATIONS
PRESENTATION BY
Matthew Butlein, CEO, Freshpair Max Bennett, Co-Founder & VP of Product, Bluecore
…And you think YOUR customers are unique?
I DON’T KNOW MY CUSTOMERs. I JUST THINK I DO.
From Waterfall to Agile
Value delivered
Waterfall development Agile development
Risk of failure
challenges
01 02 03
Technology Profit & Loss Strategy
here’s How
01 02 03
Simple Integration
Leverage Your Existing Team
Start with Basic Segmentation
Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$0.77 *Benchmark Statistics
Across Bluecore Clients
Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$1.66 *Benchmark Statistics
Across Bluecore Clients
Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$3.98 *Benchmark Statistics
Across Bluecore Clients
email trigger program: going further
New Price Drop!
Shows new and old pricing
Benchmark Average RPE on Price Decrease Trigger
$1.77
Email Trigger Program: going even Further
1
Benchmark Averages Post Purchase
$0.50 RPE 43.35% Open Rate
23
AudiencesThe future
Behavioral Audiences
Predictive Audiences
Who are your most valuable customers? Which of your loyal customers are fading away? Who is a full price buyer that doesn’t need a discount? Which new customers show potential of being high value? Who is about to unsubscribe?
Thank You