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The DDB Mudramax Youth Pulse is your weekly insight into the minds of India's extremely diverse and continuously evolving urban young! We begin with looking into the sudden rise in the consumption of marijuana among those born after 1988 in metro cities and what it tells us about them as consumers, as trendsetters of modern society
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RISE OF THE GREEN TRIBE
FOLLOWING THE NORTH STAR
NIRVANA
HANGING WITH THE COOLEST PEOPLE AROUND
NOT A DRUG
DRIVING STONED
SCENE SORTED IN fifty BUCKS
SH IVA SMOKED TOO
Here’s what brands must derive from this trend
Authored by: Samyak Chakrabarty, Chief Youth Marketer, & Team: Aniruddh Naidu Aakansha Kedia
