Demographics new york parenting 2013_12

Parents are Reading us in Print & Online!Our Readers95.6% Female

83% are between 25–44

68% HHI over $100,000

95.8% of readers read advertisements in local Parenting publications

82% use those ads to make shopping decisions

55% of households have children under 5

71% of households have children 5–12 years

32% of households have children 13-18 yearsSource: CVC Audit Report

NYParenting.comreaching savy and hip parents with disposable income throughout NYC

Avg. monthly visits: 8,800Avg. monthly unique visits: 7,500Avg. page views/impressions: 18,000Avg. ad CTR: 0.6%

FamilyQUEENS

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Where Every Child Matters

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2013 Gold Award Winner

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Baby

talk• Nursing

• Pacifi ers

• Postpartum

depression

• Baby teeth

• Sunglasses

PreschoolsMay 2013FREE Family

BROOKLYN October 2013

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High School

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October 2013

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Backpack

weight

Tantrums

Smoking

Sports injuries

Keeping

Marketing

Demographics new york parenting 2013_12