Digital Audio Ads — Your Powerful Tool In Digital Advertising

INSTREAMATICdigital ad tech company

www.instreamatic.com

INSTREAMATIC

Reach Wider Audience With Digital Audio

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• Digital audio ads — new trending ad format and a must-have in a modern media mix.

• Digital audio ad:

– No clutter – 1 ad at a time. your message will stand out

– Simultaneous content and ad consumption (hear ad while playing) to increase brand loyalty

– Guarantees engagement

• Any platform - web or mobile

• Diverse content: music, gaming, dating apps and many more

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Digital Ad Formats Evolve With The Same Pattern Straight copy from offline ▶ Format evolution using digital capabilities ▶ Spreading to new platforms with huge growth

Banners appeared in side columns — analog of roadside billboards.

DISPLAY BANNERS

Rich-media display ads with interactive features. Evolution to other platforms: social networks, games, apps, etc Native targeted display ads

Exact copy of TV commercials into video streaming services. DIGITAL VIDEO

ADVERTISEMENT

Expanded carrying media: social networks, games, news sites, etc.

Exact copy from terrestrial radios to digital music and radio services.

DIGITAL AUDIO ADVERTISEMENT

Evolution of ad format and spreading to other types of platforms with sound playback (games, audiobooks, voice chats, etc) offering deep targeting options.

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Late 1990-s 2005—2010 Huge growth in 2010—2015.

2007—2010 2012—2015 Video ads is one of the fastest growing ad format in 2013—2016.

2010—2015 2016—2018 2018—2025

Omni-channel and cross-platform campaign optimization.

Programmatic buying across different kind of platforms (from social networks to games and media sites).

INSTREAMATIC BRINGS NEXT STEP IN AUDIO ADS EVOLUTION

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DAA Format Works Via Two Main Senses: Audio And Visual

Audio track Length 15/30 SEC

One ad break — 1 AUDIO TRACK

Breaks 1—2 PER HOUR

SUPPORTING FORMATS ARE OPTIONAL

Synchronous display advertising: • Supporting visual

banners • Text up to 140 symbols

DAA is highly compatable with other ad formats Digital Audio ads are supported IAB (Interactive Advertising Bureau) standards: both DAAST and display ads.

DAA works in mix with other advertising formats and becomes part of multi-channel campaigns. Get audience excited about campaign via audio, catch them via media ad — combinations are limitless.

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Digital Audio Format Is Universal Reach your audience when they are doing what makes them happy:playing, reading, listening to music.

INSTREAMATIC GAMEPLAY [Skippable Banner]

INSTREAMATIC GAMEPLAY [Banner After Audio]

INSTREAMATIC AUDIOBOOK PANDORA RADIO ADVERTISING

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Attention

Interest

Desire

Action

Satisfaction

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Digital Audio AdsIncrease attention and interest,can cultivate positive expectations to increase satisfaction from product or service.

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Accessible

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CPM model Live campaign reporting

Low-cost creative production

Transparent billing

Works with your dsp platform

Track your ads and manage their efficiency

Reporting via API

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Tailor Your Message

– New generation easy-to use dashboard with all the important data on your ad campaigns.

– Precise targeting to reach your audience (geo, demo, interest)

You can manage campaigns yourself Or leave it all to usRegardless, the result will hit the spot

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Top Tier Advertisers Already In The Game

50+ advertisers already use Digital Audio Adsin media mix

Top 10 media agencies recommend digital audio ads to their advertisers

Cases

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STARBUCKS CASE AXE BLACK RANGE ROVER

Goal Promotion of the special offer linked with company’s Birthday in Russia. Attracting users to 7.starbucks.ru

Communicate to the audience the new AXE product - AXE BLACK

Communicate to the audience the benefits of Range Rover Evoque and attract visitors to the website

Mechanics The campaign consisted of audio ads and display ads on some platforms

The campaign consisted of audio ads and display ads on several platforms

The campaign consisted of audio ads and display ads on several platforms

Targets Age: 18—35 Geo: Moscow and Saint Petersburg

Age: 14—25 Geo: Russia Gender: male

Age: 27—40Geo: RussiaGender: maleIncome: higher the average

Format Audio track + text Audio track + text + banners Audio track + text + banners

Results — 50% landing page traffic was driven by digital audio ads

— 8% conversion from those who listened audio to landing page visitors.

— 80% listenings were not supported by display ads.

- Low cost-per-click (4 times less than average)

- Low CPL (2 times cheaper than average display ads)

- CTR 4,82%

Low cost-per-click (2 times less than average) Cheap unique contact (2 times cheaper than average display ads) CTR 3,51%

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DELIVERY Easy delivery on any kind of platforms including mobile apps

AD SERVER Stores ads materials, manages ad campaign distribution using campaign and targeting settings.

SSP Supply side platform — technology for programmatic selling of digital audio ads. SSP integrates to ad exchange or DSP (demand side platforms)

DASHBOARD Access panel for internal campaign management

REMARKETING Wide remarketing options to bring your campaign to a new level

BIG DATA ANALYSIS Algorithms for big data analysis of user behavior patterns for campaign ROI maximization

Instreamatic Ad Platform Instreamatic develops algorithms which increase ad performance by optimizing cross-media delivery and using retargeting optimization

INSTREAMATIC

• Instreamatic is the pioneering audio ad technology that offers monetization of DAAST compliant digital audio ad formats on all types of platforms, compatible with any SDK and player.

• We are dedicated to make your ads work with the help of top publishers

Explore New Marketing Opportunities With Digital Audio Ads

Contacts

Office: +1 (302) 536 3010

500 7th Avenue 17A New York, NY 10018

go@instreamatic.com

INSTREAMATIC.COM