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A short marketing data and presentation of Charles Bonar Sirait regard significant roles of digital communications for Corporate's products and services in Indonesia 2014”
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“DIGITAL COMMUNICATIONS
FOR YOUR PRODUCTS & SERVICES
in INDONESIA 2014”
CHARLES BONAR SIRAIT Indonesia's Strategic Communications Specialist,
Passionate in Marketing,Public Relations,Advertising, Promotions & Brand
[email protected] & @charlesbonar
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
AGENDA
-Charles Bonar Sirait-
A. Background B. The Impact of Technology and Internet C. Special Impact for Business & Corporate D. Digital Communications should be measurable E. Summary & Conclusion
A
BACKGROUND
Internet Users in SouthEast Asia Region REFERENCE : Effective Measure – PPPI of 2011
INDONESIA The most active internet & social media users in Asia
REFERENCE :
2014 - Data Global Web Index Survey
MDG’s (Millenium Development Goals) TARGET
EXPECTATION OF INDONESIA’S INTERNET USERS YEAR OF 2015 = 139 MILLIONS PEOPLE - REFERENCE: APJII -2013
INDONESIA’S INTERNET PENETRATION
REFERENCE : MARKPLUS INSIGHT 2013 & MARKETEERS MAGAZINE 2013
THE BENEFITS OF INTERNET IN INDONESIA REFERENCE : APJII 2013
TOP 3 – BENEFITS OF INTERNET IN INDONESIA
REFERENCE : APJII 2013
1. INFORMATION OF PRODUCTS & SERVICES – 77,81%
2. A PART OF SERVICES AND FACILITIES FOR CUSTOMERS –
61,23%
3. SOCIAL MEDIA USAGE – 61,23%
AVERAGE TIME OF INTERNET USAGE 1 up to 4 HOURS per DAY
REFERENCE : APJII 2013
SMARTPHONE USERS OPEN MOBILE APPS up to 60 TIMES PER DAY
REFERENCE : KOMPAS DAILY – TECHNOLOGY SECTION MARCH 2014
B
THE IMPACT OF TECHNOLOGY &
INTERNET
DIGITAL is our new world nowadays
SMART PHONE is our equipment nowadays
SMART PHONE CREATES MOBILE APPS DEMAND
MOBILE APPS where your customers meet your corporate’s
products and services
MOBILE APPS BENEFIT treating customers fairly
C SPECIAL IMPACT FOR
CORPORATE & BUSINESS
STARBUCKS MOBILE APPS
POSTIVE IMPACT OF INTERNET FOR STARBUCKS
Starbucks Mobile Apps increase the customers consumption from once become 3 times a week, even daily
BANK MANDIRI’s MOBILE APPS
THE CEO OF BANK MANDIRI BUDI G SADIKIN’s TWEET Manfaatkan disc up to 30% di @Ita_Suki dgn tukar #fiestapoin min transaksi Rp 200 ribu pk #mandiridebit. pic.twitter.com/LKhkkzV9q1
THE CEO of BANK MANDIRI DIRECTLY PROMOTE THE BANK’s SPECIAL OFFER &
PROGRAM DIGITALLY WITH TWITTER
D DIGITAL COMMUNICATIONS
SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
E
SUMMARY & CONCLUSION
“Welcome to The Digital Era”
“If STARBUCKS &
BANK MANDIRI could create Customer
Retention, Customer Loyalty through
maximizing TECHNOLOGY & INTERNET,
I am sure other corporate and
companies in Indonesia could get the best results too
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
DIGITAL CONTACT
CHARLES BONAR SIRAIT
E-mail : [email protected]
Twitter : @charlesbonar
http://linkd.in/1siPrrL