Digital marketing

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Digital Marketing is the marketing of products or services over the Internet or any kind of digital media.

This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

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Social media is very popular right now and it’s only getting more popular

You can tap into that popularity by using social media to sell your products

Just make sure you don’t SPAM people. In fact, you shouldn’t use any social media to directly sell anything

Just use social media to direct people to other sites where you can then hit them with a sales pitch

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SEO – 850 Crores.

Display advertising - 662 Crores.

Mobile Phones and Tablets-230 Crores.

Social Media – 300 Crores

Email – 68 Crores.

Video Advertising –150 Crores.

38%

29%

10%

13%

3%7%

Total Estimated Online Ad Spend (FY 2012-2013) INR 2,260

Crores

SEO Display

Mobile and Tablet Social Media

Email Video

5Source: IMRB International

2104 Lok Sabha Election

The 2014 lok sabha campaign had a huge presence on social networking sites. Narendra Modi, a Bhartiya Janata Party for Indian Prime Minister, used Twitter, Facebook, YouTube and Television to differentiate his campaign. His social networking site profile pages were constantly being updated and interacting with followers.

Transformer: Age of Extinction

In 1980 the average cost of marketing a studio movie in the US was $4.3 million ($12.4 million in today’s dollars). Today for the big budget summer blockbuster like Transformer: Age of Extinction, the marketing spend on print and advertising is close to $100 million for North America alone. It can cost up to $200 million to market a film like that in all global territories.

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Strength

Large market reach or penetration.

Direct contact with audience (almost like face-to-face)

Cost-effective in the sense most of the platforms are free.

Somewhat more measurable than other traditional channels.

Weakness

Ever-changing environment

Effort vs. results.

Making up for mistakes.

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Opportunities

Reach out to certain groups that traditional media didn’t allow you to.

Developing a following/ audience that auto-nurtures itself.

Threats

Espionage

Your mistakes are noticed and the consumer WILL expose you. Get ready for prompt action.

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To study how marketers effectively use digital media to promote their business.

To analyze the effective communication strategy through social networking sites.

To study the effectiveness of brand communication through social networking sites from its users and communicators.

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Sampling Plan

Sampling Unit Existed and Expected customer of the companySampling Size 75Researched Instrument Structured QuestionnaireTarget Area National Capital Region (NCR)

Sources Of Data

Primary Data Online Survey, Informal talk and discussion with the employee of respected company.Secondary Data Website, Journals, articles, company brochure

Research Design

Type Of Research Descriptive ResearchMethod Of Data Representation Description and Graph

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Are you using social media to market business?

11

97%

3%

YES NO

Is social media important for your business?

12

63%

28%

7%

1% 1%

Strongly Agree Agree Uncertain Disagree Strongly Disagree

How long have you been using social media to market business?

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18%

27%

24%

16%

8%

7%

Less than 12 months 1 to 2 Years 2 to 3 years 3 to 4 years 4 to 5 years More than 5 years

What other types of marketing are you using?

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85%

65%

60%

51%

40%

36%

19%16%

11%

Email Search engine optimization

Event Marketing (Speaking and Networking) Press release

Online ads ( Google Adwords) Print display ads

Mobile marketing Radio ads

Television ads

What kind of outsourcing will you do for social media marketing?

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14%

12%

10%

7%

6%

6%

5%

Design and Development Content Creation Analytics

Monitoring Research Status Updates (tweets…)

Strategy

Which forms of paid social media do you regularly use?

16

90%

20%

17%

11%

10%

3% 2%

Facebook LinkedIn Twitter You Tube Blog Post Pinterest Instagram

I regularly analyze my social activities.

17

22%

46%

14%

15%3%

Strongly Agree Agree Uncertain Disagree Strongly disagree

Facebook marketing is effective.

18

9%

34%

37%

16%

5%


I have integrated social media into my traditional marketing activities.

19

27%

54%

10%

7%

2%


How much time do you lot for monitoring your marketing activities via social media?

20

2%

34%

27%

11%

9%

5%4%

2% 3%5%

Weekly Hours

0 Hours 1 to 5 6 to 10 11 to 15 16 to 20

21 to 25 26 to 30 31 to 35 36 to 40 More than 40

Source: Social Media Examiner

Commonly used contents in social media marketing.

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94%

73%

60%

60%

22%

Original written content

Curation of other people's content

Original visual assets (infographics, memes, etc.)

Original Videos

Original Audio Content

A significant 92% of marketers indicate that social media isimportant for their business.

34% of marketers think that their Facebook efforts areeffective.

A significant 58% of marketers stated that original writtencontent is the single most important form of content, followedby original visual assets (19%).

The majority of marketers (58%) are using social media for 6hours or more each week, and more than a third (34%) invest11 or more hours weekly.

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Pop-ups and Banner ads create psychological pain in user mind.

Advertising must be interactive, promotional and in innovative form to hold the audience.

It should target the individuals than the mass.

Adding more multimedia elements to have more interactive factors in pages.

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Social Media not only provides information about a product orservice but also promotes creative innovation.

Young adults spend lots of time in these networking sites due toheavy commercial content, entertainment and socialgathering.

So, product or service communicators throng their ads in theseareas with more and more interactive and with fascinatingfactors so that their brand identity is developed among theright choice of focused audience

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