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DIPLOMA
Module 3: Social Media Marketing - By: Tamer Abdulbaky
About: Tamer Abdulbaky
Find me :
Website: http://www.tamerbaky.com
Youtube: https://www.youtube.com/c/tamerbaky
Facebook: https://www.facebook.com/tamerbaky
Twitter: https://www.twitter.com/tamerbaky
Linkedin: https://www.linkedin.com/in/tamerbaky
Behance: https://www.behance.net/tamerbaky
Google+: https://www.plus.google.com/+TamerBaky
Instagram: https://www.instagram.com/tamerbaky
Pinterest: https://www.pinterest.com/tamerbaky
SlideShare: https://www.slideshare.net/tamerbaky
• MBA in Marketing
• Diplomas in Digital Marketing
• B. Sc. Applied Arts
• Google Analytics Certified
• Google AdWords Fundamentals Certified
• Google Search Advertising Certified
• Google Display Advertising Certified
• Google Mobile Advertising Certified
• Google Video Advertising Certified
• Mini MBA
Why Social Media?
Coca-Cola Case Study
Traditional Marketing
Internet Marketing
The start of the Revolution
Before you start
Be sure that your brand
name in all social media
platforms is the same name
in the brand’s websitehttps://www.namechk.com
Before You Post
The 12-Step Social Media Checklist
Is the message educational or entertaining?
Is the voice correct?
Is it too long?
Is the URL correct?
Should I target a specific audience with this message?
Did I use the right keywords and hashtags to maximize exposure?
How many times have I already posted something today?
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this reactive communication or is it well thought-out?
Did I make the most of visual content—images, video, slides?
Did I make the most of my update text—headline formulas, polls, quizzes?
Social Media Plan
1- Current Situation
http://www.fanpagekarma.com
http://www.likealyzer.com
https://www.socialbakers.com
2- Competitors Analysis
http://likealyzer.com
https://www.socialbakers.com
3- Business objective on Social
Media
4- Who are we talking to?
5- Brand purpose on Social
Media
6- The Voice of THE BRAND on Social
Media
7- The Visual of The BRAND on Social
Media
8- Content Pillars
Digital
Activations
20%
Product
Related
40%
Humor
40%
Example
9- Content Plan
Desired
Action:
FrequencyObjectiveChannelsContent type Desired
Action:
FrequencyObjectiveChannelsContent type
• Share posts
• Comment
• Add Photos
• Like
• Re tweet
2 posts/dayAdd value and
increase
engagement
• Google +
Posts/Photo
with special
design
10- Annual Events Calendar
10- KPIs
11- Budget
Huawei Case Study
THANK YOUTamer Abdulbaky
www.tamerbaky.com
+966 53 77 915 77
+20 10 200 28 222
