DIGITAL MARKETING E-COMMERCE STRATEGIES FOR HOTELS

&

MAXIMIZE YOUR HOTEL PROFITABILITY … through our digital marketing strategies, focused on the

hotel industry needs.

- Attract guests from all over the world

- Increase your occupancy rate

- Increase your direct reservations’ number

- Improve your notoriety

- Improve your online reputation

CONTACT US WATCH OUR VIDEO

Tiago Matos Fernandes

Tiago Matos Fernandes is a web copywriter at HotelBuzz, a

hotel digital marketing agency, and he is responsible for the

contents’ creation and publication. He works as text editor

for various media, such as text articles, e-books, social

networks and websites, among others. He also contributes to

the website, blogs and social media company optimization.

Tiago is has a degree in Advertisement and Public Relations

and worked at EPD’s back and front office. He is passionate

about creative writing and communications. His academic

background and interest are oriented to marketing

communication techniques.

INDEX • INTRODUCTION

• THE CHALLENGE

• THE QUESTION

• THE SOLUTION

Strong Presence on the Internet

Search Engine Optimization (SEO)

Website

Social Networks

E-Commerce Tools

Online Reputation Management

Analysis and Statistical results

INTRODUCTION Our time is being marked by a new digital era, which has

been giving larges steps in what concerns the new

tendencies’ creation, new demand and new needs. The

goal? Looking for new answers.

Nowadays the new technologies are turning the digital field

into a privileged communication way, not only due to its

innovative dynamic but also due to its worldwide character.

The Internet and its digital channels allow a new world full of

different possibilities to connect and communicate with

each others.

THE CHALLENGE At a time where there is a high informational demand, it

is important to be ready to satisfy our customers’ needs

as well as the market requirements. It is equally important

to know how to identify the existing services and to

come up with a unique, innovative and differentiating

solution, to affront this competitive market. This is the best

way to fight against the powerful and ferocious rivals,

which finally will lead to success.

In a such saturated industry, it is vital to hotels to

emphasize on both quality and efficiency.

At this point, marketing can create the ultimate

difference, hence will bring diverse benefits in regards to

management, sales and business profitability.

THE QUESTION Why is it so important to invest in hotel marketing? And

how will digital marketing be a crucial factor on

deciding the business strategy? These questions can be

resumed in one simple question.

When we talk about marketing for hotels, we talk about

not only on the necessity to increase the services

purchase interest, but also about the potential of

developing the customers feeling's security.

The truth is that while the customer did not enjoy a stay

at your hotel, he is unable to know what he is buying.

It is based on this idea that a web marketing strategy

well prepared will bring decisive advantages to your

hotel, and will have an important influence on the

customer purchase decision.

SOLUTIONS Now lets present some examples, which show

how to improve your business through the

benefit of these digital channels.

STRONG PRESENCE ON THE INTERNET Having a strong presence on the Internet is becoming

increasingly important, taking into account that it enables a

bigger market reach. By other words: it will help your hotel to be

present in every point of the world and receive direct reservations

from more people.

SEARCH ENGINE OPTIMIZATION (SEO) It optimizes your positioning in the main search engines (Google,

Yahoo, Bingo, etc), increases the visibility and the traffic to your

website and consequently, improves the occupancy rate of your

hotel.

WEBSITE

The website is the welcome door of your hotel to the world,

therefore the web page should be able to transmit to the

customer a positive feeling of the arrival moment in your hotel.

With an attractive designed, well structured, intuitive and easily

navigable website, with splendid photos and videos., the

customer could visualizing all the unique moments, which your

hotel provides.

SOCIAL NETWORKS

Be strongly present in social networks, through an efficient

interactivity, enables not only a strong way for content sharing,

but also it allows your hotel creating a close relationship with yours

followers, more durable bonds, and will help you to promote your

customers loyalty.

E-COMMERCE TOOLS The web is a fantastic way to implement business strategies, such

as launching new campaigns or promotions, making

communication substantially wider, cheaper, faster and more

effective.

Let’s take a deeper look now into the main hotel e-commerce

tools like the Channel Manager and the Booking Engine:

The Channel Manager allows you to automatically receive

reservations in your PMS – Property management system, and

distribute simultaneously all your room availabilities through all

major booking channels, such as' booking.com ',' expedia.com ','

hoteis.com ", etc.

For its part, the Booking Engine provides you the possibility to

increase the number of direct bookings through your website and

Facebook, reducing this way, the commissions paid to these

same distribution channels.

ANALYSIS AND STATISTICS RESULTS It allows you to control and improve your online presence on the

internet. By having access to metrics that matters, it will be easy for you

to make reports and support your decision process with effectiveness.

ONLINE REPUTATION MANAGEMENT It allows you to view and control reviews, opinions and

suggestions made by users. With improvements in compliance

you could achieve a better level of satisfaction of your guests

and thus boost your online reputation and improve your image

and notoriety.

IMPROVE, MAXIMIZE, MONETIZE… These are just some examples where digital marketing and e-commerce may be useful for the

promotion, enhancement and profitability of your hotel.

Thanks to digital marketing you’ll find the key to put your hotel stand out from others. Find an essential

support to improve your image, reputation and renown, and make your business more profitable.

CONTACT US

www.hotelbuzz.co.uk

+351 911 794 800

info@hotelbuzz.pt

hotelbuzz

linkedin.com/company/hotelbuzz

facebook.com/hotelbuzzz

twitter.com/hotelbuzzz