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Jonathan Wuurman Citobi stands for Client Interactions to business Intelligence Actito is a relationship marketing automation solution www.actito.com
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E-mail Marketing:!!Mobile changes everything !!
Mobile is more than Smartphones!
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Let’s have a look at smartphones and his usages!
Smartphone owners?!
4
28%
48%
Do you really think mobile is slowing down?!
What is the first thing you do in the morning?!
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What do we do on a smartphone?!
Today the focus is E-mail!
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Mobile e-mail brings the delete !
2,39%
Be aware, there is no second chance…!
… and mobiles importance has increased a lot in e-mails!
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53% 55%
51% 50% 52%
47%
39% 37%
34%
29% 28% 30% 29% 28%
31% 34% 34%
33%
18% 17% 19%
21% 20% 22%
27% 29% 33%
0%
10%
20%
30%
40%
50%
60%
Platform opens by month 2011 -2012
Desk
Webmail
Mobile
… with slight variations across businesses…!
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80% 70% 75%
20% 25% 30%
8 27 17,5
12 3 7.5
… so that today, mobile is the winner!
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37% 34%
39%
34% 34% 34% 34% 35% 31% 31% 32% 32% 32%
34% 33% 33%
32% 31% 28% 29% 29% 29% 29% 28% 28%
25% 25% 25% 25% 24% 23% 23%
31%
35% 34% 37% 37% 38% 39% 39%
43% 42% 43% 43% 43% 43% 44% 44%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Platform opens by month 2012 -2013
Desk
Webmail
Mobile
« Mobiles » have increased in variety!
Mobile E-mail is mostly Marketing!
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Do marketeers consider E-mail on Mobile important !
33%
67%
2012-2013
NO
YES
80%
20% 2013-2014
NO
YES
But how to tackle the challenge ?
E-mail should look great across platforms!
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So much concepts …!
Fixed design!!
Liquid/Fluid design!!
Adaptive design!!
Responsive web design!!
Segmented design!!!!!
Fixed design!
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Liquid/Fluid Design!
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Adaptive Design !
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Responsive!
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Responsive Design but!
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Segmented design!
Another approach Mobile First!
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Example of mobile first approach !
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A few tips!
Build your mobile version(s) since
start Font sizes
matters Stick to 1 column
Design for touch Image ok but … Title and pre-
header
Timing Matters
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Button design : a rule of thumbs!
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Tuesday Thursday … back to timing !
But never forget who is the king!
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Jonathan [email protected]!!Stand D18!!Presentation jusk ask me or!check our site!!New survey about e-mail!is coming soon join it!!
Let’s share during DMF or later!31
References!
l Email monday!l Litmus!l Email on acid!l IAB!l Data News!l GFK!l http://themeforest.net!l Actito!
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