Website Planning and Development

A Critical Element of the Digital Marketing Plan

Work Experience

Account Director Imagination Plus

Director of Digital StrategyJAN Kelley Marketing

Web ManagerAIC

Creative Services ManagerSheridan College

Technical Services ManagerWebFeat Multimedia

Education

Business Technology ManagementHonours B. Comm.Ryerson University

Internet ManagementHonours Post-Graduate CertificateHumber College

IllustrationHonours DiplomaSheridan College

Marketing, Business AdministrationHonours DiplomaSheridan College

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Decision Factors

Interconnectedness

Multiscreen Experience

Geo-location

Transactions & Logistics

Support & Service

Plan Elements

Website Goals & Objectives

Conversion Strategies

Out-bounding Strategies

In-bound Strategies

Brand & Identity

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Of people, and of systems

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A visualization of Bluefin Labs data

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Additional Revenue Channel

Enhance Reach

Build Awareness

Customer Service and Support

Compete (me too)

Knowledge Forum

Advertise

Queuing

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Source - http://www.ritholtz.com

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Source - http://www.slicktext.com

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Source - inboundmarketing.com

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Source - http://justcreative.com

Your Website is an Important Part of Your Digital Ecosystem

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Richard Clifford