Upload
tushar-mittal
View
98
Download
0
Embed Size (px)
Citation preview
Presented By:
Group 9
•Ayush Manan Vishwakarma
• Surinder Singh
• Tushar Mittal
• Udit Jain
Digital Marketing Practices
by Mobile Phone Companies in India
Structure
Digital Marketing Comprises of two types of marketing strategies:
Push Strategy:
Google Ads
Youtube Ads
Facebook Ads
Emails
Pull Strategy:
Social Media
• Youtube
E-Commerce
• Flipkart.com
• Homeshop18.com
Search Engine Optimization (SEO)
Content Marketing
• Company Official Website
Page likes
1,14,00,000 11,500,000
22,000,000
14,600,000
Total Page Likes
Samsung Nokia Micromax Sony
Total posts
28 27
19
25
Total Post (2 weeks)
Samsung Nokia Micromax Sony
Likes per post
6226
20446
2260
8664
Samsung Nokia Micromax Sony
Comments per post
104
618
63 31
Comments Per Post
Samsung Nokia Micromax Sony
Channel followers
171,000 170,000
45,60023,400
Channel Followers
Samsung Nokia Micromax Sony
No of tweets
5550
2319
Number Of Tweets
Samsung Nokia Micromax Sony
1 week
Retweets per tweet
4
61
14
4
Samsung Nokia Micromax Sony
Favorites per tweet
6
36
11
4
Samsung Nokia Micromax Sony
Channel Subscribers
11,412
25,749
17,323
8,288
Channel Subscribers
Samsung Nokia Micromax Sony
Total video posts
36
5 4 6
Total Video Posts
Samsung Nokia Micromax Sony
4 Weeks
Views Per Post
163113987
178123
227827
Samsung Nokia Micromax Sony
Feb 6
•Launched
•Out of stock within an hour (15000 units)
MOTO- G MOTO- E
May 14
•Launched
•Out of stock in less than a day
•Offered special benefits
May 23
•Reopened stocks
•Out of stock in less than a day
May 30
•Out of stock in 2.5 Hrs.
•2.5 L units sold in one month
January 2014
•Micromax Canvas XL
•Twitter was the medium to announce
March 2014
• Micromax Canvas Knight
•company's online store
Other Companies following the trend
• Called the Apple of China• Launch in September in India• Exclusively through Flipkart
Samsung Nokia Micromax Sony Motorola
Best Mobile Phone
X X X X
Mobile Phone X X X
Smart Phones X X
Best SmartPhone
X X X
Organic Search
Company Official Website Analysis
Samsung Nokia Micromax Sony Motorola
Aesthetics 1 2 5 4 3
Media 1 2 5 4 3
Text 2 1 4 3 5
Ease of use 1 3 4 2 5
Overall Rating
1 2 5 4 3
Micromax
Motorola
Sony
Nokia
Samsung
Overall Ranking
Overall ranking
1
2
3
4
5
Samsung Nokia Micromax Sony Motorola
Best Mobile Phone
X X X X
Mobile Phone
X X X X
Smart Phones
X X X
Best SmartPhone
X X X X
Not like everybody else – a commercial for youtube’rsTotal reach - 4,14,659 views in almost 2 months
Micromax turbo coming soon 11 sec video (Hugh Jackman ) Total reach – 7,33,164
Samsung GALAXY S5 - Official IntroductionTotal Reach – 2,73,28,329
Xperia Z2 from Sony - Details Make The DifferenceTotal Reach – 1,24,41,687
Comparison and RecommendationsBest
Performing Worst
PerformingRecommendations
Facebook Nokia Micromax
Out of overall Ranking, Samsung was the leader and Micromax was the tail ender.
Micromax should work on
•Better page engagement
•Improving the official website
•Focusing on the advertisements
Twitter Nokia Samsung
Youtube Sony Nokia
E-commerceMotorola Sony
SEO Samsung Sony
Content Marketing
Samsung Micromx
Push Marketing
Samsung Micromax