DIGITAL MARKETING

PROS AND CONS- WHITEROBO -

Introduction Digital Marketing in a new light.

There are three types of digital marketing and they

are commonly called as converged media

- Owned digital marketing

- Earned digital marketing

- Paid digital marketing

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Digital Marketing has less potential convertibility according to many digital marketers, is it the

reality?

Lets analyze digital marketing and will find out its advantages and disadvantages.

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1 - Advantages Of Digital Marketing

If you’re one of those who believe that digital

marketing doesn’t work, look at the following

advantages

- Highly targeted ads

- Tracking ROI would be easier

- Top placement

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1.1 - Highly Targeted Ads

- Digital marketing only shows relevant ads to people.

- Unlike traditional advertising, it doesn’t throw

generalized ads on public. image

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1.2 - Tracking ROI Would Be Easier

-You can keep track of how much you are spending as

you will only pay for the ads that are clicked.

-You will also be able to find out how much return on

investment (ROI) you have got.

- Return of investment can be calculated as follows

ROI = Total Return/Investment*100

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1.3 - Top Placement

- In digital marketing, you would be able to appear

ahead of your competition.

- You would reach your relevant audience better when

you pay more.

- Your success rate depends on the placement of ads.

- If your ads are on the top, then your conversion rate

will increase as consumers click more on the top.

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2. Disadvantages Of Digital Marketing

There are some demerits also. Lets look at the

following disadvantages

- Digital marketing is expensive

- Avoidance of general audience

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2.1 - Digital Marketing Is Expensive

- You need to pay more to place your ad on top of the

page.

- Thus only giant companies can invest on digital

marketing.

- Small businesses look for ways to integrate owned,

earned and paid digital marketing

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2.2 - Avoidance Of General Audience

- General audience ignores paid ads

- Many people tune off ads as they don’t like it

appearing when they search for stuffs.

- Its not a good news for people who rely solely on

paid ads.

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So what would be the solution?Should we go for paid media?

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Conclusion (our idea) :-

“… The best solution depends on the type of firm you are and the budget you have. If you’re a big company with hefty budget, you can rely on digital marketing. if you’re a small business trying to spread the word, it’s better to go for converged digital marketing strategy …”

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Digital Marketing works only when you associate with a marketing firm who can walk the talk for you

Contact Us

Website : WHITEROBO.COM

enquiry@whiterobo.com

+91 9176555755

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