Digital Perception Building & Management Case Study for the Telecom Sector

Africa - September 2014

A Codelattice Case Study 1

About SO! So Gasho

SO! Ltd. is an Internet Service Provider that offers a varied range of products

and services catering to the connectivity requirements for the modern Somali

consumer. SO! is also the only Authorized Retail Agent for Somcable.

Supported by Somcable's fibre optic network infrastructure, SO delivers

complete solutions for High Speed Internet, Voice, Multimedia and Enterprise

Solutions. SO! is known to be the most comprehensive ISP and the largest fiber

network provider for all of Somaliland communication requirements.

A Codelattice Case Study 1

Our Approach

Prior to the launch of its services, SO! was presented a detailed digital plan

that focussed on overall solutions for online branding that included website design

and development, Social media engagement, Social Media promotions emailer

campaigns and promotional videos.

The pre launch activities included website design and development based on its

branding guidelines. With a view to keep the website user-friendly, we focussed

on:

• Easy navigation with easy to follow links that work. Responsive and accessible

across all platforms, we included a search bar to help customers navigate the

website faster.

• We stuck to the brand guidelines and followed a more dynamic design to feature

several products and services. Doing the launch we highlighted the special offers

guiding consumers to the promotions directly. We added key menu items like

A Codelattice Case Study 1

contact, about, FAQ’s and other similar links at the bottom of the page - to aid

quick access.

• We showcased the preferred products & services, so that audience can access or

glance what they need at a go.

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The Social Media Engagement was split into pre-launch, launch and post launch

campaigns with planned promotions.

Pre Launch Teasers: Introduction of the brand & initiate curiosity about the launch

of fastest internet service in Somali Land. This included highlighting the use of

internet in daily life e.g. watching a video on youtube, pictures on FB, Live

streaming of a sports event, video conference calls and online education.

Launch: Focus on offers, activation, availability of services etc.

Post Launch: Capturing the experience of SO! with different expressions and

experiences with the tagline "So! have you switched yet!”

With targeted promotions we were able to get over 2k likes in the initial stages of

promotion.

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The promotional video includes the Inspiration pull out from the “SO!” existing

logo - where 85 triangles come together and create connections; every connection is

like a “+” (plus) for infinite business possibilities. With the connection of images

key points, figures and business values… like speed, quality, reliability, Innovation,

CSR and Coverage were showcased.

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The Result

SO! Ltd. had an extremely successful marketing campaign & the results were

impressive: a quarter into the campaigns planned and implemented by Codelattice,

SO! could register convertible leads and customers while preserving strong

engagement for their varied range of products and services catering to the

connectivity requirements.

A Codelattice Case Study 1