DIGITAL MEDICAL MARKETING: AN UNCONVENTIONAL NEW FRONTIER FOR THE 21st CENTURY

HEALTHCAREMARKETINGGROUP.COM800-258-0702

DIGITAL MEDICAL MARKETING: AN

UNCONVENTIONAL NEW FRONTIER FOR THE 21st

CENTURY

It should come as no surprise that the digital space and the Internet in general are playing an increasingly important role in our lives as time goes on. But just how important is it, you ask? People are now turning to the Internet for healthcare-related needs in record numbers.

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T H E P O W E R O F T H E I N T E R N E T

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What does this mean for your medical practice? Simple - the Web is now more important than it has ever been, particularly when it comes to not only reaching your target audience in an organic and meaningful way, but also with regards to providing patients the medical information they need to lead the healthiest lives.

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T H E I N T E R N E T: A N E N D L E S S O C E A N O F D ATA


✓ According to Pew Internet, approximately 33% of all Americans have gone online to investigate a health condition or medical issue in the last year.

✓ 72% of all "Internet users" (meaning people who spend more than five hours per day online) have also investigated health issues using Web-based resources.

TA K E A L O O K A T S O M E O F T H E S E I N C R E D I B L E S TA T I S T I C S T O G E T A N I D E A O F J U S T H O W I M P O R TA N T T H E

W E B N O W I S T O Y O U R M E D I C A L D I G I TA L M A R K E T I N G S T R A T E G Y A N D

Y O U R PA T I E N T S :

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✓ 77% of these people begin their search for medical help with a search engine like Google® or Bing®.

✓ The "Yellow Pages" are a thing of the past - patients have indicated that when they're looking for healthcare information, they only consult the phone book 35% of the time.

T I M E S H A V E C H A N G E D


Simple - digital healthcare marketing is now more important than ever to the success of healthcare organizations around the country. SEO is a great way to make sure that your organization appears at the top of the search results on Google® and Bing®, which also happen to be your biggest asset when it comes to attracting their attention towards your specific healthcare organization.

T H E I N T E R N E T I S C O N S U M E R - D R I V E N C A N P O T E N T I A L PA T I E N T S F I N D Y O U ?


Branding also plays an important role - you don't just want to give the users the information they're looking for, you want to make sure they know it was YOU who gave it to them.

Storytelling is undeniably a powerful and immersive tool that has been used to spread the messages of a particular brand, and understanding social motives for brand loyalty is central in order to build successful relationships.

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T E L L Y O U R S T O R Y !


Contact HealthCare Marketing Group at 800-258-0702 or visit our website healthcaremarketinggroup.com to

learn more about how we can propel your practice to an unconventional new frontier for the 21st Century.
