15 ways to
EXPAND your keyword
topicsA Digital Olympus
presentation, June 21st 2016
Digital Olympus @pagesauce
#digitalolympus
CHARLIE WILLIAMS
Head of Marketingcharlie (at) white.net
@pagesauceslideshare.net/pagesauce
Digital Olympus @pagesauce
Digital Olympus @pagesauce
Keywords are the FOUNDATION of getting your pages in front of
searchers
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moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
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Connecting with these guys
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Digital Olympus @pagesauce
Oh boy :(
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Keywords put us in front of audience when we can solve a
need
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searchengineland.com/importance-micro-moments-mobile-customer-journey-251291
thinkwithgoogle.com/collections/micromoments.html
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Expanding keyword horizons = being RELEVANT for more searches,
understand INTENT & demonstrating E.A.T.
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KEYWORDS could suck the life out of content, now they reinvigorate it
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Keyword planner?
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15 tools, 15 minutes
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1. Keyword planner
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?
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New topic?Use the
competition!
advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/
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Digital Olympus @pagesauce
Let’s use filters
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2. Gap analysis
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Find topics you’re not
ranking for
screamingfrog.co.uk/content-gap-analysis/
jacobking.com/competitor-keyword-research
serpstat.com
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semrush.com
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Digital Olympus @pagesauce
Digital Olympus @pagesauce
3.Your easy
pickings
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softwarepromotions.com/news/seo-easy-pickings/
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4.Ask the
experts
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Sales team?
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Customer services?
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Digital Olympus @pagesauce
5.Ask the
public
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google.co.uk/forms/about/
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typeform.com
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Q&A sites
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6. FAQs
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Digital Olympus @pagesauce
webpagefx.com/seo-tools/faqfox/
FAQ Fox
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7.Diving
into forums
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Simple search
operators
moz.com/blog/25-killer-combos-for-googles-site-operator
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Digital Olympus @pagesauce
8.Planting
some Seed Keywords
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Seed Keywords
seedkeywords.com/
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Digital Olympus @pagesauce
9. Mining Wikipedia
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Digital Olympus @pagesauce
chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc/
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Digital Olympus @pagesauce
10. Searches related to
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Remember the Google
Wheel?
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Digital Olympus @pagesauce
11. Amazon UGC
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Want real user
questions?
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12.Scraping Amazon suggest
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Digital Olympus @pagesauce
keywordtooldominator.comsoovle.com
merchantwords.com
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Digital Olympus @pagesauce
13. Site categories
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Use the categories
already working!
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Digital Olympus @pagesauce
Digital Olympus @pagesauce
Digital Olympus @pagesauce
14.Answer
The Public
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answerthepublic.com
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Digital Olympus @pagesauce
Digital Olympus @pagesauce
ubersuggest.io
Scrape Google Suggest
seoreviewtools.com/seo-keyword-suggestion-tool/
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keywordtool.io
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keywordtool.io
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contentforest.com/keywordkiwi
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tools.seochat.com/tools/related-keywords-tool/
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serpstat.com
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15.Understand
the language
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lsigraph.com
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Build lists
mergewords.com
matthewwoodward.co.uk/tutorials/profitable-keyword-research/
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bonus Grow your seeds
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keywordshitterpro.com
termexplorer.com
keywordsnatcher.org/
Tools expand
your ideas
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Thank You
charlie (at) white.netbit.ly/olympus-keywords
Digital Olympus @pagesauce
Questions?