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NOVEMBERMONTHLY DIGITAL REVIEW & TRENDS
Agenda1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments
Monthly Specials
#PRAYFORPARIS
Source: http://brandchannel.com/2015/11/15/pray-for-paris-brands-111515/
How some companies showed their support for Paris.
#PRAYFORPARIS
Source: http://www.ibtimes.com/facebook-launches-safety-check-response-paris-terrorist-attacks-2184339 http://www.metronews.fr/high-tech/attentat-de-paris-les-applis-waze-et-coyote-dans-le-collimateur/mokp!jRN0CAVzJtZ2/
Social media platforms also jumped in too. Facebook Safety Check tool:
Waze users were asked not to police warnings through the app:
# OF THE MONTH
Source: http://topsy.com/s?q=%23Prayforparis&window=w
APP OF THE MONTHNotify
Source: http://newsroom.fb.com/news/2015/11/introducing-notify-a-notifications-app-from-facebook/
Facebook launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock screen.
● Initial count of 70 “stations”; CNN, BuzzFeed, The New York Times, Comedy Central, Vogue, etc.
● Customizable for each and everyone's own interests● Notify also provides station suggestions based on your Facebook profile● Easy to share
Source: http://www.adweek.com/news/advertising-branding/infographic-consumers-know-exactly-how-they-want-be-marketed-167840
● Only 8% of respondents said they didn't want to receive marketing
● ⅓ of consumers prefer to receive emails from brands on their smartphones.
Consumers Know Exactly How They Want to Be Marketed To… And they don't, in fact, hate advertising
STATE OF THE MONTH
BAM’s Fav
OREO “Colorfilled”
Source: http://www.brit.co/oreo-customized-packaging/
WHATOreo is getting into the action with colorable packaging for the holidays - For a limited time, you can order an Oreo Colorfilled pack.
HOW● Exclusive illustrated designs from artists Jeremyville and
Timothy Goodman.● Color them in digitally—using a palette of colors as well
as some bits of "seasonal flair." ● When you're done, the packs will be shipped to you.
(Cost: $15 each)● Blank packs available with markers so you can physically
color them in at home.
WHAT WE THINK● Good and original idea of customizable gift for Oreo
lovers.● In line with the popular colouring trend such as mandala
and anxiety/stress relief colouring books
NESCAFÉGood Morning World
Source: http://creapills.com/les-idees/1-nescafe-vous-invite-celebrer-petit-dejeuner-video-facebook-360deg-13112015
WHATNescafé launched a new video campaign using FB’s new video 360° format.The video is called Good Morning World and is inspired by the “Cup Song” and highlights young coffee lovers in the world who all share a convivial breakfast.
WHAT WE THINK● A good way for Nescafé to stand out as the brand that is always updated with the latest digital
novelties. ● An engaging campaign for users.
View the video >
Game / Contest
Source: http://www.adweek.com/adfreak/jack-daniels-toasts-frank-sinatra-instagram-and-hopes-you-will-too-167895
JACK DANIEL’SThe Toastmakers
Jack Daniel's celebrates the 100th birthday of its most famous fan, Frank Sinatra.
HOW● Get inspired by the post created on the website● Connect with Jack Daniel’s Instagram page and snap a
photo or video of your toast● Post your toast on Instagram with #ToastSinatraContest
WHY● Win a weekend in Las Vegas● Get outfitted for the weekend with a new tux (or dress) ● Feast at one of Sinatra's favorite spots● Get around like Frank did with helicopter transportation to
Vegas.● Enjoy two epic nights in Vegas with your crew.
WHAT WE THINK● Great way to target not only young audience who love
whiskey but also Frank Sinatra’s fans. ● Adds and attracts followers to the brand’s Instagram page
Source: http://mywings.redbull.com/ca-en/
REDBULLMyWings RedBull is hosting a game website for the user to discover how easily they can sail through the day when they have wings!
HOW● Once the game start, click on the items that
you wouldn’t find in a typical office (ex: beach ball, skateboard etc.)
● Select all the odd objects within the time limit● Play until you don’t have no more lives● Enter your personal information
○ Claim your free RedBull !● Share with your friends via social media
WHAT WE THINK● Original idea providing users with an interesting
distraction during their work day● A great way to link the product to users’
everyday life● Unfortunately, it was difficult to claim the
product as the site bugged frequently
Source: http://mywings.redbull.com/ca-en/
REDBULL … continued
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3 4
Website / Social
Source: http://www.infopresse.com/article/2015/10/22/youtube-voit-rouge-sur-la-publicite
WHATFrank & Oak is having a fun campaign for the holiday season. Their goal is to make connections beyond a double-tap.
HOW● Send a hopeful message using the hashtag
#frankandoakwishes on Facebook or Twitter
● Like and share your favourite wishes.● The wishes with the most likes each week
will be eligible to win prizes.● Select wishes will be printed and distributed
in holiday orders.
WHAT WE THINK● Fun way to put everyone in the holiday spirit.● Engage the public and fans in order to
create a strong bond within the Frank & Oak community around the world.
FRANK & OAK#FrankAndOakWishes
Source: http://creapills.com/les-idees/1-mini-vous-propose-faire-course-contre-bouton-skip-ad-youtube-12112015
WHATMINI creates a fun YouTube Pre-roll pop up to promote its new John Cooper Works. The car brand challenged viewers to try and hit the skip button to beat the MINI.
HOW● The Pre-Roll visually counts down 3.2.1 in sync
with the skip button● Hit the “Skip Ad” button before the MINI gets
across the screen
WHAT WE THINK● A brilliant idea to promote their new product while
leveraging YouTube’s function. ● Makes the 5 second wait more bearable and fun!● Good campaign for the challenge and competition
lovers.
MINI MINI YouTube Race
Watch the video >
Source: http://creapills.com/les-idees/1-milka-cree-site-web-feerique-envoyer-lettres-noel-vos-proches-13112015
WHATMilka creates an interactive website that offers you to send a personalized letter to your friends just in time for the holiday season!
HOW● Connect with Facebook or e-mail address● Choose your card design and write a personalized message● Write the recipient’s informations, choose a stamp and send!● Track your letter with the tracking code provided.
WHAT WE THINK● Helps the brand positioned itself towards as one that celebrate
the holidays.● The interactive movie that guides us along the creation of the
card is very impressive.
MILKAChristmas Express
Inspirational Moments
LEGOStar Wars Selfies
Source: http://creapills.com/les-idees/1-abribus-imprime-temps-reel-vos-selfies-personnages-lego-star-wars-12112015
WHATLego Star Wars transformed two bus shelters in Berlin into Instagram-powered photo printers.
HOW● Passers-by who snapped a selfie with its characters and shared on Instagram with a specific
hashtag #onthelightside or #onthedarkside (according to where they were) could receive their photo printed for free!
● 331 selfies were printed.
WHAT WE THINK● Original way to promote the new co-branding between LEGO and Star Wars. ● The brand plays on the growing interest of passers for selfie to encourage them to make
sharing on social networks.● Small reach but campaign can surf on WOM.
LACOSTELT12 Book
Source: http://creapills.com/les-idees/1-lacoste-rend-hommage-au-monde-du-tennis-livre-utilise-realite-augmentee-17112015
WHATLacoste launched an interactive book that makes you discover tennis through Lacoste’s vision. The LT12 Book presents itself as an interactive book that uses augmented reality to reveal additional content.
HOW● Download the LT12 Reader app (available on iOS and
Android)● Scan the pages to reveal the content on your phone
WHAT WE THINK● An innovative idea that combines tradition and modernity.● Make reading fun while offering a true storytelling in tennis
history.
THANK YOU!
