Upload
emergelocal
View
282
Download
1
Embed Size (px)
Citation preview
Internet Users By CountryPhilippines internet usage is ranked no. 16 worldwide
Source: internetlivestats.com
Filipinos are searching
6.8M internet users searching
84% engaging in search/navigation activities
63% searching on mobile everyday
Comscore
Ipsos MediaCT
44% internet penetration
Internet Live Stats, ADMA 2012
52% Filipinos with high
speed
connection at home42% going online
everyday, spending
21.5 hours online a
weekFilipino internet audience
is the fastest growing in
Asia
Filipinos are open
to online ads
35% are open to
relevant ads
83% believe relevant
ads make lives easier
85% of Filipinos watch
online videos on
products or services
they’re buying
ADMA 2011, 2012
DTI data http://www.slideshare.net/jobitonio/philippine-smes-8939004
770,000 SMBs
32% is contributed by SMBs to the overall economy
Only 4% of marketing budget was spent on online ads
99% of Philippine businesses are
SMBs
Which devices do people use?
Question asked: Which, if any, of the following devices do you currently use?Total Respondents: 1000Base: Total online and offline population Source: The Connected Consumer Survey 2014 / 2015
67% product or
service
information
53% travel
49% restaurant and
bars
51% job offers
38% housing and
apartment