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Digital Trends that create a Bang!

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Facebook 360

360 Degree PhotosWHY?

• Place your followers in the center of the action, ensuring there's something to see and experience at every angle.

• Create a story with your photo that encourages your followers to explore the full 360 degrees.

• Give your followers behind-the-scenes access; imagine sitting in the Supreme Court or standing on top of One World Trade Center, looking over Manhattan.

WHAT browser or app?FB iOS app v57+iOS version >= 8, device year class >= 5SFB Android app v80+Android version >= 4.4, device year class >= 2013

Source: https://facebook360.fb.com/360-photos/

360 Degree Photos

HOW can you use an app on your Smartphone to take and share a 360 photo?You can take a panorama on your iPhone using the iOS Camera app, Samsung Galaxy phone using Panorama or Surround Shot mode or by using Street View, Google Camera and Cardboard Camera on Android to share a 360 photo on Facebook.

Source: https://facebook360.fb.com/360-photos/

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Brain Games with Carousel Ads

An Experiment by Jon Loomer…

That tricks you into clicking the image most apt for you

Source: https://www.facebook.com/jonloomerdigital/posts/1005903702831879

Some carousels just have to be seen till the end…

Source: https://designschool.canva.com/blog/snatch-competitive-advantage-facebook-instagram-carousel-ads/

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Content consumption in a GIFy

Too short to be a video. Too animated to be an image.

5 second video loops in the form of GIFsare getting popular by the day.

Source: https://www.searchenginejournal.com/15-glorious-examples-brands-using-gifs/164729/https://www.facebook.com/bbluntindia/posts/10154077711595943

Click to Play

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Canvas AdsA new way of Engaging

• Facebook to website ads• Facebook Carousels• Facebook 360• Engagement• Videos• GIFs

It’s time to create customized video and image content for Canvas to create a richer experience.

Canvas ads are a mix of

Kung Fu Panda 3 CanvasHere is how they made users

find hidden baby pandasPlay Video

L’OccitaneHere is how L’Occitane tells a story using Canvas. Play Video

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.

Thank You