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Digital trends to watch in 2014January 20141
Thailand Online Population25 Million Internet Users
Facebook Users25 Million
Line Users18 Million
Line Users900,000
Twitter Users2 Millions
Over 16 million users also active via facebook mobileOver 55% users Return daily62% of users Age between 18 -34 years old2
Thailand Mobile Statistic3
Thailand Mobile Consumption4Digital trends to watch in 20145
Simultaneous multi-screening is become the norm6
Majority of our daily media interactions are screen based7
Our time online is spread between 4 primary media devices8
Top activities performed when sequentially screening between devices9
Smartphone are the most common starting place for online activity10Greater social platform diversity
Not focus only Facebook , Brand expand to create useful contents to other social platforms that easier for consumer to see and interact with them.
And number LIKE is becoming LESS valuable
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Customer these days has become quick , easy and very simple to create and share so the short clip is very popular and can drive their attention even watching, comment and sharing
Moreover, many early adopter stars and becoming a new breed of influencers who are truly creative and become popular.
Rise of Micro-VideoIt not just number like ,Marketer will increasingly need to know what metrics to measure in order to close the GAP between social efforts and actual revenue
Increase important of Social ROI
Targeting ADRetargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
How dose retargeting work ?
Omni-Channel marketingMarketer need to diversify their approach to awareness with the use of new multiple platforms- (Offline and Online synchronization )
DOOH Screen (Digital Out Of Home)
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Story telling is become ultimate weaponThank YouPuwanart Kanchanawatthanont