Direct Marketing - The Trust

Factor

Direct Marketers now look into

the trust aspect of consumers

vis-à-vis marketing.

This trust factor is given more

importance since it was found

that the consumers skeptically

perceive marketing campaigns

and offers.

People see direct marketing

business as something that

sells things which they

actually don’t need.

This has a message for all

marketers - they need to be

more authentic in their claims.

However, when consumers

have this often jaded

opinion, experts, from

companies like Redwoods

Advance, cling on to their view

of marketing as a noble

profession and strive on

undaunted.

What has risen as a common

norm is that marketers need to

approach their profession as

something that has a social

commitment.

People want social change.

Marketers can tackle many

socio-economic and

environmental problems along

with commercial gains.

Now, marketers are in a

situation that their profession

is seen as short term in

focus, while there are other

issues in the society that are

to be dealt with.

For the marketers now the real

challenge is, to reinvent and

find new credibility with

consumers and to become the

keepers and communicators

of truth so that consumers will

retain faith in brands.