WALT DISNEY (1901-1966)

ROY O. DISNEY (1893-1971)

PIONEERS

DISNEY WAS FOUNDED IN 1923 DUE TO THE DISNEY

BROTHERS’ GREAT ENDURANCE AND VISION

• Disney had a humble beginning as a cartoon studio in the 1920s to attain eminent name in the entertainment industry today

• Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.

1923 1928 1937 1955

1964 1971

1983

1987 2012 2009 2006

MINI CASE ANALYSIS

• Connects with consumers emotionally.

• Its brand has been known for trust, fun and quality entertainment.

• Its core value “ Disney’s greatest challenge today is keeping a 90-year old brand relevant and current to its core audience while staying true to its heritage and core brand values.

BENEFITS • Sustainable character

brands • High growth • 45% of “Infinity’s” players

are female, higher than the 30% Disney anticipated

RISKS • High investment and more

competitors • Heavy expansion

FIVE BUSINESS

SEGMENTS 1)Studio Entertainment 2)Parks and Resorts 3)Consumer Products 4)Media Networks 5)Interactive

STUDIO

ENTERTAINMENT

1

PARKS AND RESORTS

2

3

MEDIA NETWORKS

4

INTERACTIVE

5

CONNECTING WITH CUSTOMERS • Disney concentrates on every

single detail

• Employees are “assertively friendly” • Clean environment in the

parks and resorts

• People take life decisions in

Disney like engagement,

marriage

REDUCING EMISSIONS

WASTE DIVERSION

WATER CONSERVATION

AWARDS

WON

RECENTLY

RUN DOWN

HISTORY

MINI CASE ANALYSIS

FIVE SEGMENTS OF BUSINESS

CONNECTING WITH CUSTOMERS

THEIR COMMITMENTS TO THE PLANET

DISCLAIMER Created by Ragini.R,

PSG College of

Technology during a

marketing internship

under Professor

Sameer Mathur, IIM

Lucknow