Do you have the golden ticket?

Economical ways to promote your event

Start with a PLAN

WEBSITE• Event page• With information on the event• Ways to contact• Compelling description• Photo, images and videos• Ticket purchase • Lead capture (email)

PRESS RELEASE

Press Release• It is free, but the press is NOT obligated to print it• Knowledgeable person that can respond immediately• Know deadlines

ONLINE CALENDARS

Online Event Calendars• EventBrite • Eventful• Submitted to local publications• Yelp• Local Calendars (things to do in…)• Foursquare

EMAIL

Email Lists• Build a list if you don’t already have one• Leverage partnerships lists

• Inspire emotion:• 10 Things you miss if you aren’t at the fair• 10 Things to keep your kids occupied

• Timing• Remember to send out right before the event• Send a few emails (not just one)

SOCIAL MEDIA

Social Media• Create a Business Facebook page if you don’t have one

• Build excitement• Share a few details here and there (Who/What will be there)• Keep it active

• Create an Event • Where people can invite others

• Use hashtags• share

• ENGAGE• Respond or start a conversation with like-minded organizations or people

• Tweet early and tweet often

#ChocoFest

Reminder…The only thing guaranteed to run when you want it to

run is advertising.

TARGETED ONLINE

Audience Targeting• Geographic Targeting• Demographic Targeting• Interests• Audience Segmenting

Geo-fencing• Family Events• Community Events• Parks• Mobile Devices

SPONSORED POSTS

Beyond the Event

#

Extend the event• Encourage sharing• Make people feel that they are missing out by not attending• #hashtag • Share experiences of others• Survey and feedback

#WashingtonFair

Partnerships• Encourage partnerships• Discount codes for partners and their customers • Incentives• Pre-written posts

• Encourage them to send out emails to their groups• Template of information/images

Thank you!Questions???