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MISSION"To provide the best in cosmetics
innovation to women and men around theworld with respect for their diversity"
BRIEFBACKGROUND
French cosmetics and beauty
company
Founded by Eugéne Schueller,
1909
Hair color products
Leader
COMMUNICATIONSTOOLS
SalesPromotion
Tradeshows Advertising
PublicRelations
DirectMarketing
Social Media
SECTION A
SECTION CSECTION B
OVERLAPIn-store - Buy 1, get 2nd half offPrint - Magazines, shoppersOnline - Discount sites
SALES PROMOTION2
L’Oréal has made the universalisationof beauty its project for the years to
come.
B E A U T Y F O R A L L