Dreams vs reality

StUDENTsAre all aboutThe now

1

#StudentSpend15

THE WORLD OF MONEY THROUGH STUDENTS’ EYES

2.EXPENSIVE BAGS/

SHOES

1.MANSIONS

3.RED

CARPET

4.FANCY FOOD/

YACHTS

7.WOMeN IN BIKINIS

6.CARS/ FERRARIS

5.JETS

8.TURNUP

4

Students relationship with cash

Money is an enabler to Greater Happiness, Success and achievement.

Past – valueless but valuable Present – Valuable but hard to come byFuture – Balling & highly valuable

Low wealth creation

Angel vs devil

If I inherited 5 million Rand

I’d Blow and Invest it

but mainly

blow it!

What is wealth?

Bill gates DJ khaled

StUDENTs Are still spending more

South African

2Than the avErage

8

Total student spending 2015

R2702 PMAnnual: 32,424

7.95%increase of

30.4 billion P.A

Potential market

10

Where

Come fromDoes the cash

statisticsParents or other family members

86%

Bursary/sponsor

15%

Part time/full time work

30%

Own business

11%

StUDENTs saveFor rainy days

3

13

R 667.29 – medical

14

Potential market share

Food and groceries R7,3 billion

Computer equipment & gadgetsR6,6 billion

Clothing & footwearR5,5 billion

Alcoholic beveragesR3,5 billion

Toiletries & cosmeticsR2,4 billion

Students revenueShopping outlets

GUYS ARE SPENDING MORE

4THAN GIRLS

Vision

What is wealth? GIRLS

SPEND? GUYS

SPEND?

30% Medical & health

13% Cigarettes & tobacco

79% Alcoholic beverages (wine, spirits, beer etc.)

58% bling & jewellery

49% Recreational and sporting equipment

22% Clothing & footwear

168% hairdressers & beauticians

18% Contraception

R2623

R2796

hairdressers & beauticians

Alcoholic beverages

bling & jewellery

Medical & health Contraception

sporting equipmentCigarettes & tobacco

Clothing & footwear

STUDENTS FROM DIFFERENT ETHNIC

5BACKGROUNDSSPEND DIFFERENTLY

19

*clothing*Software and computer games *Takeaways

Coloured

*Contraception *Music *toiletries & cosmetics

WHITE

*alcohol*PETROL*Bling

BLACK

AvErage student spending

The highestValue student

6Purchase is…

PREMIUMCLOTHING

CELLPHONE

STUDENTS ARE STILL

IN DEBT

7

24

24% of students have retail cards

Edgars 44%

Markham 22%

Truworths 20%

Mr price19

%

Woolworths 15%

STUDENT BANKING

8#StudentSpend15

26

STUDENTS ARE BANKING WITH

29% 27

% 23%

19%

17%

#StudentSpend15

27

STUDENTS WANT TO

MANAGE THEIR FINANCESLEARN HOW TO

statisticssaving 61

%investing 46

%

budgeting 54%

How loanS work

19%credit 14

%#StudentSpend15

MORE @ www.studentmarketing.co.za

#StudentSpend15

DREAMS VS REALITY

Students:• High Disposable Income• Resourceful• King of the Hustle• Instant Gratification