Dumb & Dumber To Guide on How NOT To Do Infographics SMX West 2015

DUMB & DUMBER GUIDE:

HOW NOT TO DO INFOGRAPHICS

David Wallace

CEO - SearchRank

@DavidWallace

searchmarketingexpo.com@DavidWallace

#SMX #14A

WHY INFOGRAPHICS KICK ASS!

THE AVERAGE PERSON ISSUBJECT TO 174

NEWSPAPERS FULL OFINFORMATION EVERY DAY!

99% OF ALL SENSORYINFORMATION IS FILTEREDOUT BY THE BRAIN ALMOST

IMMEDIATELY

THIS MEANS ONLY 1% OFINFORMATION ACTUALLYGETS THROUGH TO THE

BRAIN


#SMX #14A

PUBLISHERS WHO USEINFOGRAPHICS IN THEIR

CONTENT MARKETINGSTRATEGY GROW IN TRAFFIC ON

AVERAGE OF 12% MORE THANTHOSE WHO DON’T!


#SMX #14A

WHILE STILL A NEW TERM TO

INTERNET MARKETING,INFOGRAPHICS HAVE

BEEN USEDTHROUGHOUT

HISTORY,DATING BACK

TO THECAVEMEN DAYS.

INFOGRAPHICS: NOT-SO-NEW

(c. 1926) (c. 1930)


#SMX #14A

INFOGRAPHIC STYLES

Static Animated

Video Interactive

http://infographicjournal.com/get-gorgeous-now-six-amazing-beauty-hacks/

http://infographicjournal.com/how-a-car-engine-works/

http://infographicjournal.com/infographic-of-infographics/

http://www.purriodictableofcats.com/


#SMX #14A

INFOGRAPHIC DESIGN MISTAKES


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NO MATTER HOWGREAT THE IDEA OR

TOPIC OF THEINFOGRAPHIC,POOR DESIGNWILL KILL ITS

OVERALLEFFECTIVENESS.

DESIGN: (UGLY INFOGRAPHICS)


#SMX #14A

IF USERS CANNOT“READ” YOUR

INFOGRAPHIC, WHAT’S THE PURPOSE?

IT’S GOOD PRACTICETO “SCALE” IMAGES

BUT ALWAYSPROVIDE A FULL SIZE

VERSION

DISPLAY: SIZE DOES MATTER


#SMX #14A

MIS-SPELTINGS &OTHER GRAMMURERRERS ARE MUCH HARDER TOO FIX

ONCE INFERGRAPHIC IS COMPLET.

#JUSTSAYING

GRAMMAR AND SPELL CHECK


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WHEN DEALING WITH HISTORICALFACTS, CURRENT

TRENDS, DEFINITIONSAND THE LIKE,

INCLUDECITATIONS/SOURCES.

CITATIONS: LIST SOURCES


#SMX #14A

SADLY, MANYINFOGRAPHICS BEING

DEVELOPED ARENOT INFOGRAPHICS

AT ALL!

THEY NEED TO BE MORE THAN A BROCHURE OR ARTICLE WITH A FEW

IMAGES.

IS IT EVEN AN INFOGRAPHIC?


#SMX #14A

INFOGRAPHIC MARKETING BLUNDERS


#SMX #14A

DON’T MAKE ITDIFFICULT FOR PEOPLE

TO SHARE THECONTENT YOU WORKEDSO HARD TO CREATE!

INCLUDE SOCIALSHARING BUTTONS

& MAKE THE PROCESSOF SHARING

A NO-BRAINER

NO SOCIAL SHARING BUTTONS


#SMX #14A

JUST BECAUSE YOU PUBLISHED IT DOESN’T MEAN THEY WILL COME.

TAKE ADVANTAGE OF YOUR SOCIAL

NETWORKS TO BRING AWARENESS TO YOUR

CONTENT.

SHARING ON SOCIAL NETWORKS


#SMX #14A

SOCIAL SHARING: RIGHT VS WRONG

THERE IS A RIGHT WAY &

A WRONG WAY TO SOCIALLY

SHARE!

- LINK BACK TO ORIGINAL

- INCLUDE SHORT DESCRIPTION

- UTILIZE HASH TAGS

- INCLUDE IMAGES

- CALL OUT INFLUENCERS


#SMX #14A

TWITTER TIPS

EXPERIMENT WITHREPEAT TWEETS ATVARIOUS TIMES OF

THE DAY

EXPERIMENT WITHTWEETS THAT HAVE

IMAGES VSNO IMAGES

IF INFOGRAPHIC MENTIONS COMPANY OR INDIVIDUAL, ADD

@REFERENENCE

FOR OLDER INFOGRAPHICS,

RETWEET RELATIVE TO CURRENT TRENDS


#SMX #14A

PINTEREST TIPS

LINK BACK TO YOUR ORIGINAL POSTTO HELP DRIVE

TRAFFIC

POST INFOGRAPHICS TO TOPICALLY

RELEVANT BOARDS

INCLUDE A SHORT TITLE &

DESCRIPTION OF INFOGRAPHIC

CONSIDERPINNING A

CROPPED VERSION OF INFOGRAPHIC


#SMX #14A

TUMBLR TIPS

LINK BACK TO YOUR ORIGINAL POST

TO HELP BUILD LINK AUTHORITY

INCLUDE A CUSTOM FILE NAME AT END

OF TUMBLR GENERATED URL

INCLUDE A SHORT TITLE &

DESCRIPTION OF INFOGRAPHIC

ADD 2 TO 3 TAGS IN TAG FIELD

INCLUDING THE TAG #INFOGRAPHIC


#SMX #14A

N0 EMBED THIS CODE

JUST LIKE SOCIAL SHARING BUTTONS, MAKE IT EASY

FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC WITH AN

“EMBED THIS” CODE


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DID YOU KNOW THAT OVER 85% OF USERS WILL LEAVE A SITE

WHEN ASKED TO ENTER CONTACT DATA OR

CREATE AN ACCOUNT?

DON’T DO IT JUST SO A PERSON CAN SEE YOU

CONTENT!

WTF? I HAVE TO REGISTER?


#SMX #14A

PICK & CHOOSETHE BEST ARCHIVES –DON’T TRY TO SUBMIT

TO ALL

WRITEUNIQUE DESCRIPTIONS FOR EACH ARCHIVE YOU

SUBMIT TO.

INFOGRAPHIC ARCHIVES 101


#SMX #14A

CASE STUDY 1

- Originally Published April 2014

- 87k Pins

- 659 Facebook Likes

- 565k StumbleUpon Views

- 23k+ Page Views (#1 in Feb)

- 14,399 Links / 46 Domains

INFOGRAPHICS ARE THE GIFT THAT

KEEPS ON GIVING!


#SMX #14A

CASE STUDY 2

- Originally Published October 2014

- 294 Pins

- 142 Facebook Likes

- 65k StumbleUpon Views

- 1,600k+ Page Views (#13 in Feb)

- 147 Links / 36 Domains


KEEPS ON GIVING!


#SMX #14A

CASE STUDY 3

- Originally Published October 2014

- Minimal social shares

- 110 Links / 49 Domains

- 1 of those links from lifehacker.com

- Traffic increased 1,000 % that month


KEEPS ON GIVING!


#SMX #14A

KEY TAKEAWAYS

- If you aren’t utilizing infographics, you are missing out

- Don’t compromise on infographic design elements

- Make it easy for users to share & re-post infographics

- Don’t forget to share on your own social networks

- Measure for success, rinse & repeat!


#SMX #14A

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http://www.slideshare.net/searchrank/

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Dumb & Dumber To Guide on How NOT To Do Infographics SMX West 2015