E-CommercePersonalization

Optimize Your CRM for a Better Experience

Customer Relationship Management(CRM) platforms track your company’s

interactions with all current and prospective customers.

Your CRM system gathers and savescustomer information which can later be

used to deliver a more relevant customer experience.

Customer experience is seen as the top goal for 74% of all businesses who

implement a CRM strategy.

A CRM platform improves customer experience

because:

1. Your business can offer across all channels targeted products and service.

Which 55% of the respondents say brings

them back to a site!

2. You can avoid offering your online visitorsproducts or services which are not relevant

Which is a source of frustration for 75%

of respondents!

Businesses that currently personalize web experiences are seeing an increase in

sales of 19% on average thanks to improved customer engagement

CRM will be at the heart of digital initiatives for

years to come

CRM has become the fastest growinginvestment for businesses both big and small, which explains why it is expected

to become a $36.5 billion marketworldwide by 2017

The reason for this growth is simple. Businesses understand that their CRM is

their most valuable asset, especially whendesigning and delivering a superior

customer experience.

Reasons include:

• The ability to easily register leads and contacts, making it easier to stay in touch and nurture sales.

• The ease with which a business can track all customer interactions, enabling it to better

understand, meet, and even exceed a customer’sneeds and expectations.

• The nonintrusive way it encourages customerfeedback, which improves business performance

and, therefore, customer satisfaction.

• Its ability to keep all information in one place,increasing a business’s productivity and efficiency

when interacting with customers.

Customers prefer to do business withcompanies who understand who they are,

what they need, and can providea hassle-free experience.

A successful customer experience hinges on a business’s ability to gather and make

use of customer insights thatcan drive that experience.

CRM allows you to do thisin 3 ways:

1. You will know your customer better

You will find out who your customers are as yougather insights critical to customer satisfaction.

Where do they come from? What do they do? Whatdo they like about your product/service? What do they dislike about your product/service? Are they

satisfied? If you don’t know your customers, you willnever be able to connect with them.

2. You will improve your customer experience

Gathering feedback from customers will allow youto address areas of friction. If something doesn’tseem to be working, remove it. If you can skip a

step, do it. If something is missing, add it. Streamlining your customer experience is key to making life easier for your customers which, of

course, increases loyalty, positive word-of-mouth, and sales.

3. You will retain your customers

There is a wide range of relationship drivers whichdetermine whether or not customers will stick withyou: quality, price, product, customer service. Askyour customers what is most important to them.

Find out why your customers do business with youand what you need to do to keep them from

leaving.

Don’t wait!Optimize your CRM today

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MyFeelBack is a SaaS software for collecting customer feedback

via ultra-targeted smart surveys.

Thousands of companies already use MyFeelBack to collect high

value customer insights, enrich their customer databases in real-

time and trigger marketing actions to boost sales conversions.

Our mission:

Turn customer feedback into opportunities for your business!

We help companies:

Spot trends directly impacting revenue

Identify areas of improvement

Make decisions quickly based on real time data

About

HOW TOP FORTUNE 500COMPANIES INCREASED

THEIR PERFORMANCE USINGCUSTOMER FEEDBACK

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