International Trends and Best Practices for Digital

Marketing

Derek Edmond • Managing Partner • @DerekEdmond@KoMarketing Search • Social • Content

Global Digital Snapshot: Year on Year Growth

• +3.18B active users online (+7.6% users online or +225 million)

• +2.21B active social media profiles (+8.7% social media adoption or +176 million)

• +3.73B unique mobile users (+3.4% growth in unique mobile users or +124 million)

• +1.93B active social media profiles accessing via mobile device (+23% growth in active social media profiles with access via mobile device or +365 million)

Derek Edmond • Managing Partner • @DerekEdmond@KoMarketing Search • Social • Content

Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

Top Social Media Platforms (by Active Users)• Facebook (1.49B) / Facebook Messenger (700M or 40% growth since

beginning of 2015)• QQ (832M)• WhatsApp (800M or 33% growth since the beginning of 2015)• QZone (668M)• WeChat (549M)• Twitter (316M)• Skype (300M)• Instagram (300M)• Baidu Tieba (300M• Google+ (300M - down 10% since beginning of 2015)• Viber (249M)• Tumblr (230M)• Others: Line (205), Snapchat (200), Sina Weibo (176), Vkontakte (100),

LinkedIn (97)

Derek Edmond • Managing Partner • @DerekEdmond@KoMarketing Search • Social • Content

Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

Resources:

Derek Edmond • Managing Partner • @DerekEdmond@KoMarketing Search • Social • Content

• We Are Social: Follow their SlideShare account for regular updates on online marketing trends across regions and worldwide

– http://www.slideshare.net/wearesocialsg – https://twitter.com/wearesocial

• Salesforce: Every year they release a new “State of Marketing” report covering B2B and B2C marketing trends

– https://www.salesforce.com/form/marketingcloud/2015-state-of-marketing.jsp– https://twitter.com/salesforce

• Google Webmaster Resources: Stay up to date with the latest information and resources from Google, across website-specific topics of interest.

– https://support.google.com/webmasters/topic/6001981– https://twitter.com/googlewmc

• KoMarketing: http://www.komarketingassociates.com/ and https://twitter.com/komarketing

Derek Edmond

Managing Partner • @DerekEdmond

@KoMarketing – Online Marketing

Search • Social • Content

Boston, MA

Derek Edmond • Managing Partner • @DerekEdmond@KoMarketing Search • Social • Content