Group Members :Ashwini Pathak ( 64)Shruti Pillai ( 67)Rajesh Purohit ( 69)Siby Varghese (97)Bharat Bhushan (98)Krishna Yagnik ( 120)

• Phenomenal growth

•High adoption of online and mobile technologies in India are reasons for such growth

•The internet usage has almost tripled over the last 3 years

•There are more than 100 million internet users and 800 million mobile connections in the country.

E -Marketing

SocialMedia(68.8%) & EmailMarketing(53.1%)

A high number of Indian marketers(62%) feel that the Email and SMS marketing programs are effective in meeting planned goals.

Flower Industry

Booming Sector (CAGR 30 %)

All Season

Indian Express

About our business

Established- 3 months agoPartners/foundersEmployees

-Full time workers-Part time wage workers (depending on the project size)

Location- Kandivili (iraniwadi)-350 sq feet Rent-11000p.m

Why E marketing for flower decorators? Reach new markets without breaking

our marketing budget

 Email newsletters- quick spread

Highlight and new designs in flower decoration can be easily portrayed

Congratulatory messages for clients celebrating weddings and other events

Segmentation

Geographic :- Borivali – Kandivali

Demographic :- middle income group upper middle income group high income group

Targeting

Banquets Wedding plannerEvent management companies DecoratorsCaterersVideographersClubs

Positioning

Attractive And Detailed Website Exclusive Flowers For All OccasionPersonalized and customized

serviceTimely service

DifferentiationOur membership programme No membership fee for

enrollment. Win bonus point on anniversary

and birthdayGet attractive discounts on every

purchase Win 15 points on every Rs1000

spent Redeem gifts on completion of

500 points

Web page

Registration

Member

Accessible

Process To Become Member

www.fabdecoratorsk2b.com

www.fabdecoratorsk2b.com

Process for Order Placement

Selection of Product

Customer Detail

Meeting with the client

Advance payment

Final Payment Option by Credit card/ cheque/part payment

www.fabdecoratorsk2b.com

Product /Services

Flowers, Decorative items

Decoration of Banquet halls

Product /Services

Baby showers

Ganpati mandals

Product /Services

Decorating CarsBalloon Decorations

for birthday partiesDecoration of

Showrooms

Place

Kandivali –Borivli

Office loction- Kandivali iraniwadi

Price

Price range-Birthday party- Starting from 1999 (acc. To order)-Wedding decorations- 69999 onwards (acc to order)-Car decoration- 2999 onwards-Baby shower-3999 onwards

PromotionE MAILS ( Database )

WORD OF MOUTH PUBLICITY

FACEBOOK ( Kandivali and borivali page)

BLOGS

MOBILE APP

SWOT AnalysisSTRENGTHS:Quality GoodsCustomer SatisfactionCompletion of Work on TimeExcellent WorkforceInnovative IdeasSmall Area of OperationValue Added Services

WEAKNESS:Small Area of OperationHigh CompetitionNo Established ReputationLimited Flexibility in PricesCompetitors can offer similar productsHigh Transportation Cost

OPPORTUNITIES:Wedding PlannerExpand Area of OperationTie up with Wedding Planners

THREATS:Wedding PlannersOther Competitors in the same Business LineNew CompetitorsLow Entry BarriersLimited Start up Cost

Source Of Revenue

•Service utilizer’s

• Advertisement on our web page

Our expenses

• Procurement of flowers - Dadar

• Tie-up with banquet halls

• Internet expenses-portal-addvertisments

Advantages of our business to CustomerTime saving

Ease

Personalized changes

Quick service

Offers availableRegular customer booking online-

15% offSuggestion to friend online - 10%

extra discountBulk orders above 50000 offer of

almost Rs.1500-Rs2000 discounts Members -10% flat discount of any

servicesOther complimentary

offers

CompetitorsLocal players (Direct competitors):Jay decorators (goregoan –w)Ace decorators (kandivali –w)Amol decorators (kandivili-w)AMG decorators (malad-w)Aniruddha arvind joshi (borivali-w) Confidente event managers (kandivili- e)Snap infinite entertainments (borivali –w)

{Advantage only we have a web site}

Big players (indirect competition)

-National Decorators (mumbai,pune,surat)

-Decorators Pvt ltd. (mumbai)-R.D florist(santacruz)-Nirmal flowers (vile parle)

How do we tackle our competitors?

You should know your competitionDon’t worry about your competition Collaborate -don’t competeSet yourself apart from the

competitionPolicy- hug your competitors

(learn)

Our ethics

To Include an Unsubscribe Link in Every Email

To provide what we promiseTo take up projects within our

capacity To not cheat our customers in

any way

Future plans

To cater to more customers and widen our target area of work

A bigger set up all togetherTo have the complete package of

wedding planners not only decorators

To become huge in every senseTo be the best at what we do

Thank you!!