1. What Role ShouldEmail Play?Educational Series #1

2. Fashionista Funny 3. Agenda Twelve 45 minute sessions Interactive Weekly Takeaway Future Topics: Current State of Email Marketing in the US Demystifying Email Metrics and Analytics Anatomy of a Great Email Engagement: Why Its Vital to Your Email Health How Mobile-Local-Social Has Transformed Email How to get your Email Delivered SPAM and the CASL (Canadian Anti-Spam Law- effective July 1,2014) Grow your Email List Like Wildfire Lifecycle Marketing for Email Better Email Through Automation Building a Cross Channel Marketing Program 4. Your Email Yogi- 30 years experience in helping corporations grow sales, retain clients, andimprove profitability.- Operates an eight year old email consultancy calledeMARKETINGWERX, INC. that specializes in creating compellingstrategies and tactics for successful email implementation.- Expert user of multiple email platforms including Blue Hornet andExactTarget Platform - certified reseller partner as well.- Past clients include Robbins Brothers, Juicy Couture, Kate Spade,Tourism Fiji,TripIT, PGE, Singapore Airlines,Vail Resorts, Toyota,Pharmca, Four Seasons ,Hilton and multiple interactive agencies.- Former Director of Business Development for ExactTarget Email Solutions.Former Agency Strategist for Blue Hornet.- Co-founded successful ten year old Los Angeles interactive marketingagency Comchoice now called Zoo Entertainment.- Graduate of the University of Minnesota.- Speaker at multiple trade shows and business schools by invitation on thesubject of Interactive Marketing and Permission Email Strategies.- Past President Direct Marketing Association of Southern California- Past Vice President Association of Professional ConsultantsChristopher BarneseMarketingwerx, Inc.Ph: 310-686-2314Email:cbarnes@emarketingwerx.comTwitter: @larainmkr 5. As we begin.Our playground 6. What Role Should Email Play? 7. Why Email?The answer is simple: It works!Established marketing channel promote create customer loyalty boost customer retention. Email drives traffic to your site or storefor direct sales. Email communication by nature can beinteractive. 8. Engagement Relationships Trust Relevancy 9. Email isnot Dead 10. What happened here in 1971? 11. Answer: 1st email send!Sent by computer engineer Ray Tomlinson in1971, the email was simply a test message tohimself. The email was sent from one computerto another computer sitting right beside it inCambridge, Massachusetts, but it traveled viaARPANET, a network of computers that was theprecursor to the Internet. 12. What Role Should Email Play? Its the plowhorse of most digital marketing programs. One of the most widely used digital channels today. Email costs the least but makes the most money usually. Email has become the "glue" that binds our customer experience. Are we using it wisely...is it serving the needs of our omni-channelcustomer? A canvas for visual storytelling 13. Email keeps Rockin the Marketing world after all these years 14. Delivers the highest ROI when done well, and generates almost immediate results,which allows for rapid testing and optimizing in marketing campaigns. Consumers still request and respond to email. You can easily demonstrate emails bottomline value through tracking andanalytics. 1st channel to recognize that consumers truly are in control of themedium. gives recipients many options for tailoring content. Still the primary medium for a solid two-way connection with customers. 15. State of the Inbox 16. What is Permission Marketing? Anticipated- People expect to receiveyour emails Personal- The email is being sent tothat person only Relevant- The content pertains to therecipients interests 17. Why Permission Marketing? Increased Results Better Reputation Compliance with LegalEnvironment Higher Retention Rates 18. Email Statistics 58% of online consumers begin the day with email, followedby checking a search engine or portal site (20%), andFacebook (11%). People who check email first tend to be motivated tointeract with brands online for the sake of obtaining deals,promotions, or new product information. People who initially check Facebook tend to become fans ofbrands for entertainment purposes or to show supportnotto obtain deals. They're more likely to seek promotionsthrough email.Source: ExactTarget 19. Amazing Email Statistics 20. The Bottom LineGet permission where it makes sense. Opt-in, not opt-out. Get recipients consent inadvance!- Opt-in: recipient volunteered to receive youremail- Opt-out: recipient didnt have the opportunityto avoid receiving your first email, only toavoid receiving subsequent ones Hand-raisers are a lot more likely to not onlytolerate receiving your emails, but also torespond favorably 21. What else can email do?UpdateRemindNurtureRetainSimplifyListenOh thats right SELL too. 22. The retail customers lifecyclefive touchpointsacquire,onboardingengage,retain, 23. Stand out above the crowd 24. Questions? 25. What Role Should Email Play?-Educational Series #1-Christopher BarneseMarketingwerx, Inc.Ph: 310-686-2314Email: cbarnes@emarketingwerx.comTwitter: @larainmkrLets reveal and close the gaps in our current email marketing efforts. ---Authentic journeys that exemplify your customers Experience--