Brand Manager

PORTFOLIO

Sevmixture.com is an online start-up founded in August 2015 that sells renowned Indori sev and namkeens. I played a key role in launching, designing brand strategy and increasing the reach of the brand digitally.

Backgroung: Indori Sev and Namkeen is an inevitable part of the Indore’s

eating culture so much so that it’s added with most of the dishes Poha, kachori, sandwich, etc.; it’s even consumed with regular meal as a taste enhancer.

Strategy : So, The TG was Local people working outside Indore who longed

for it and for them it becomes really difficult to carry back their favorite Sev from Indore. We developed such content to allure them and sent them page request individually and also ran fb campaign (paid and non-paid) to attract them to our page and stimulate call to action behavior.

Facebook campaign targeted to establish the brands as “ Poora Indori “ !!

Increasing the product line and campaigns to launch combos suiting different occasions

Other actions : Distributed it to the some placed students of IIPS, DAVV,

going to other cities. Designed stylish packaging. SEO and website designing for better user experience. Publicity through local newspapers.

Result : Achieved increase in sales. Better webstite interface. Generated organic likes on facebook. Gained popularity in the city.

Links : www.sevmixture.com www.facebook.com/sevmixture

Background : Haflingerr is a clothing and accessories brand that sells Polo T-

shirts and other wearable accessories through e-tail websites like Snapdeal and Amazon. I designed the branding elements like logo , brand name, Typo and developed content for Social Media marketing

Discovery : Founder Sumit Mahawar, HCL, Noida professional wanted it to be a

clothing brand for the youth who want to buy good quality t-shirts without spending hefty amount of money on premium brands

Strategy : The Plan was developed to target College students and new

professionals with an aggressive pricing strategy and social media marketing providing with great visual experience showcasing the collection and thoughtful phrases to the potential buyers using ‘surrogated advertising’ method and emphasizing upon the fact that they can get the same quality stuff as they get in expensive brand at an inexpensive price by choosing Haflingerr.

LOGO

Logo and facebook posts

Surrogated advertising and sales promotion

Results : Successful launch of the brand. Brand awareness. Increase in revenue.Links: https://www.facebook.com/HaflingerrIndia/ https://goo.gl/6M4Tn5 https://goo.gl/v8rlEs

Background : Lenskart.com is the fastest growing eyewear business. It started rolling out its physical retail store from 2015. I joined lenskart.com as the store manager of their one of the biggest store in India. The store’s location is in Koramangala 5th block and it was launched in May 2016. My role was to take care of the day to day operations and ensures maximum profitability for the store. Merchandising, Inventory Control, maintaining the overall image of the store, handling Cx grievances, increasing brand value by providing customer delight were the other aspects of my job.

Discovery: Being located in one of the Porsche area of Bangalore, many affluent customers will visit the store, and apart from the residents of Koramangala , the employees of nearby companies were among the major chunk of the customer base.

Strategy : To provide the customers with a premium experience at the store

was the key to earn the customer loyalty toward the brand and the store. We practiced it through often done role plays at the store to imbibe the standard positive communication pitch. Serving water in trays to the customers waiting for their eye check-up also portrayed us as a caring and genuine brand.

Being a new store in the locality the biggest challenge was to aware customers. We did marketing activities like leaflets inserts and distribution, banners, etc.

At the end of the day in any business sales decides the success of the brand. We did sales promotional activity to increase the footfalls in the store and up-selling was the major game changer.

To keep the staff focused about the sales target and motivated to deliver best service, daily morning and evening huddles were conducted by me.

Role plays, merchandising, sales promotional activities.

Results : The stored reached the total revenue of 1Cr. INR in the first 7

month span only. Ranked third position among the Lenskart stores as per the Net

Promoter score system in Bangalore which is calculated by the feedback rating given by the customers.

Increment in references by the customers. Increase in Brand loyalty.

Looking forward to grow with the organization and contribute my brand management skills to write more brand stories !!

Thank you !!